Ging’s Reviews > HERD ปฏิวัติกลยุทธ์การตลาดแบบ "สัตว์ฝูง" > Status Update

Case studies that chapter 8 explore are those that have been discussed thousands of times in marketing classes e.g. Dove and BP but it's still an interesting read when looked through the concept of belief and whether the companies' actions are aligned with that ideal, particularly in the time when it's easy to be cynical.

Chapter 7: Just Believe feels like a career guidance than marketing toolkit, which I am not complaining. It’s nice to get some perspective.

Nothing is new under the sun. It’s wild to see how misinformation around public health issue seems to follow the same pattern.