Matt Hutson’s Reviews > The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action > Status Update

One very effective way to reduce intergroup competition and conflict is to provide the group struggling with each other with a common goal and a common external threat or enemy.

✨ How to Implement New Ways of Working ✨

In their book "The Knowing-Doing Gap," Jeffrey Pfeffer and Robert I. Sutton discuss how organizations can effectively turn knowledge into action. Through interviews and employee attitude surveys, independent researchers found that people were satisfied with and motivated by change.

Use language that is action-oriented and have a follow-up process to ensure that decisions are actually implemented and not just turn into more talk.

There is a large gap between knowing that something is important and actually doing it, which is something that I also struggle with. Many people probably do, too.

What is the root cause?