sarah’s Reviews > Logo Modernism > Status Update
sarah
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The birth of modern graphics coincided with the moment when modern graphic designers were striving to create clear-cut systems and concepts rather than to display artistic genius.
— May 18, 2024 11:24AM
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sarah
is on page 11 of 432
"In reality, the creation of a brand is not so much an artistic problem as a technical and a scientific one, involving both wit and imagination. Just like a machine, an aesthetically pleasing form is no more that the result of perfect construction combined with the objective of achieving the best performance."
— May 19, 2024 09:07AM
