Books by Nirmalya Kumar

Nirmalya Kumar
Average rating 3.85 · 354 ratings · 42 reviews · shelved 1,273 times

Showing 22 distinct works.

	Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E.M Steenkamp 3.88 avg rating — 86 ratings — published 2007 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing As Strategy by Nirmalya Kumar 3.73 avg rating — 70 ratings — published 2004 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, James A. Narus 4.17 avg rating — 54 ratings — published 2007 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar, Jan-Benedict E.M Steenkamp 3.98 avg rating — 45 ratings — published 2013 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	India Inside: The Emerging Innovation Challenge to the West by Nirmalya Kumar, Phanish Puranam 3.66 avg rating — 32 ratings — published 2011 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	India's Global Powerhouses: How They Are Taking on the World by Nirmalya Kumar 3.34 avg rating — 32 ratings — published 2006 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Thinking Smart: How to Master Work, Life and Everything In-Between by Nirmalya Kumar 3.90 avg rating — 20 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Clash: Amazon versus Walmart by Nirmalya Kumar really liked it 4.00 avg rating — 10 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Clash: Amazon vs Walmart by Nirmalya Kumar 4.25 avg rating — 4 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hemen Mazumdar by Caterina Corni, Nirmalya Kumar it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Conducting interorganizational research in marketing using key informants by Nirmalya Kumar 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	(Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation) [By: Nirmalya Kumar] [May, 2004] by Nirmalya Kumar, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar (2015-02-02) by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Thinking Smart by Nirmalya Kumar 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing as Strategy (04) by Nirmalya Kumar 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The nature and consequences of marketing channel intermediary commitment by Nirmalya Kumar 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sakhi: The friend indeed by Nirmalya Kumar 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	KALEE : Born Of Evil Angel by Nirmalya Kumar 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	value merchants by James C Anderson, Nirmalya Kumar, James A Narus, Masahiro toriyama (Introduction) 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Value Merchants by James C. Anderson, Nirmalya Kumar, James A. Narus 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Value Merchants: Demonstrating and Documenting Superior Value in Business Markets [VALUE MERCHANTS] [Hardcover] by James C. Anderson, Nirmalya Kumar, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more books, click here.