C. Richard Weylman > Quotes

“As mentioned previously, companies of all sizes have embraced this strategy. They are making brand promises unique to them and, as a result, experiencing great consumer responsiveness and growth in spite of dire economic conditions. Here are a few I admire: ING U.S. Financial Services—“We Make It Easy for You”
― C. Richard Weylman, The Power of Why: Breaking Out In a Competitive Marketplace

“They reduce their customers’ stress level, from the simple things like physical strain (not bending over but putting wash in at table-top level) to emotional tension (one-step, perfect choice transactions).”
― C. Richard Weylman, The Power of Why: Breaking Out In a Competitive Marketplace

“Unique Value Promise.”
― C. Richard Weylman, The Power of Why: Breaking Out In a Competitive Marketplace

“Do you have a UVP that represents an authentic brand promise of real outcome for the customer? Is it crafted with direct best-customer input? Does it speak clearly to what they desire to accomplish, and why? The power of really knowing why people do business with you trumps every other perspective, including yours.”
― C. Richard Weylman, The Power of Why: Breaking Out In a Competitive Marketplace