C. Richard Weylman
Born
The United States
Website
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More books by C. Richard Weylman…
“As mentioned previously, companies of all sizes have embraced this strategy. They are making brand promises unique to them and, as a result, experiencing great consumer responsiveness and growth in spite of dire economic conditions. Here are a few I admire: ING U.S. Financial Services—“We Make It Easy for You”
― The Power of Why: Breaking Out In a Competitive Marketplace
― The Power of Why: Breaking Out In a Competitive Marketplace
“They reduce their customers’ stress level, from the simple things like physical strain (not bending over but putting wash in at table-top level) to emotional tension (one-step, perfect choice transactions).”
― The Power of Why: Breaking Out In a Competitive Marketplace
― The Power of Why: Breaking Out In a Competitive Marketplace
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