Dharmendra Rai > Quotes

“If a product is perceived as unique but not perceived as useful why would anyone think of buying it ?”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place !

Brace yourself !

Here is the shortest scientific statement on branding you ‘ll ever hear !
It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings

Here it goes !

A successful brand is one that is perceived to be USEFUL & UNIQUE”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“Raza : “ The bow and arrow was once the pinnacle of weapons technology. It allowed the great Genghis Khan to rule from the Pacific to the Ukraine.

Today-- whoever has the latest Stark weapons rules these lands. Soon it will be my turn “

End of scene

Today picture Fortune 500 CEOs whispering to their top men “ Today – whoever has the latest sales weapons rules the world . Soon it will be our turn – thanks to Invisible Selling - Behavioural Economics & More . Get that Rai bloke to train all our guys”
― Dharmendra Rai , Corporate Invisible Selling Behavioural Economics & More

“When the going gets tough - the tough get rational”
― Dharmendra Rai

“Invisible Selling is like sex . Everyone has a good time & a transaction happens”
― Dharmendra Rai

“Most people pick up a book without any clear objective .
That is why most of them don’t finish reading that book .
Most that finish reading a book don’t understand it .
Most that understand don’t remember . Most that remember – don’t implement !

& hence most book buyers are just wasting their time !”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Most people are under the impression that if they know about a subject or an industry they don’t need to understand invisible selling By that logic the guy with the best memory in an industry should be the most successful person in that industry - never happens”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Most books in the world are written to cure insomnia . This one is to cure inaction”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Never fear about doing something new . Remember - amateurs built the ark ; professionals built Windows !”
― Dharmendra Rai

“Homosapiens have become Fomosapiens”
― Dharmendra Rai

“Traditional Economics is about how people SHOULD behave
Behavioural Economics is about how people ACTUALLY behave”
― Dharmendra Rai

“The most critical technology in the world today is not AI

It is perception hacking”
― Dharmendra Rai

“Past success is not just not a guarantee of future success - it is a strong indicator of future failure because success builds ego & a know it all approach which can be fatal”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Invisible Selling is like a superpower . It can be used like Superman or like General Zod. I request you to use it like Superman & not like Zod”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“70 % of family businesses die within 3 generations unless they know Invisible Selling”
― Dharmendra Rai

“How do you get ahead of smart if you don 't know how smart thinks ?”
― Dharmendra Rai

“Most people including senior sales & marketing professionals in Fortune 500 companies do not know much about the latest evidence based sales strategies”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“There is nothing common sensical about selling . If that was the case everybody would be a billionaire”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“There is an action bias Eg People who keep on doing useless meetings are valued more than people who do a lot of thinking”
― Dharmendra Rai, The Thin Mind Map Book An Introduction

“2 Rules For Success
#1 : Never Reveal All You Know”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Traditional economics assumes that every human being has a super computer between his ears , knows everything , analyzes everything & decides logically . No human being works that way”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Most books use simplistic statements like “ Focus on what you want & not on what you don’t want “ or “ To really become rich you need to know how to earn money “ which are silly & don’t tell you what exactly to do”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Invisible Selling is mental martial arts . Astonishing leverage”
― Dharmendra Rai

“When we were cavemen scarcity of food meant we would die fast . Hence scarcity rings alarm bells of anxiety”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“A snake that cannot cast its skin , dies.
A brain that cannot cast its conditioning, dies”
― Dharmendra Rai

“If I were to tell you – I am the only trainer in the world that wears only purple clothes & accessories – I may certainly be perceived as unique but you would think -how would that uniqueness create utility for you ?”
― Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More

“Plenty of people take great pride in their intuition & fail badly . Most of the best decisions in the word have been counter intuitive”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“People will do anything for FREE – even pay for it !”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“People’s brains have changed & are changing everyday ( & in some ways have remain unchanged for millions of years )”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More

“Invisible Selling is so non linear that people with a high IQ cannot just stumble upon Invisible Selling They have to study it”
― Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More