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“A sale is an event. Loyalty is a state of being.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“The product becomes a mirror, not one that reflects who you are, but one that reflects who you could be.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“What our eyes see is a suggestion. What our hands feel is proof.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“The most expensive currency in business is not money. It is trust.”
― The Silent Edge: The Hidden Psychology of Business Success
― The Silent Edge: The Hidden Psychology of Business Success
