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Džerald Letić
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June 2026
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“The product exists to serve the user’s goal.”
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“The wait is part of the desire.”
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“What our eyes see is a suggestion. What our hands feel is proof.”
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There are books you read, and there are books that shape the way you think for decades. For me, Marketing Management belongs to the second category. As someone who has spent years studying business psychology, consumer behavior, sales, and market dyna ...more |
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Most business decisions are made under the assumption that people behave rationally. Dan Ariely demonstrates, with remarkable clarity, that the opposite is often true. What makes this book so valuable is that it doesn't simply explain human irrational ...more |
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One of the most important books ever written about human decision-making. Kahneman explains why intelligent people make irrational choices, how cognitive biases shape our judgments, and why intuition can both help and mislead us. What makes this book ...more |
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This is one of those rare books that completely changes the way you look at everyday interactions. Before reading Influence, I thought persuasion was mainly about arguments and logic. After reading it, I realized how much of human decision-making is d ...more |
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“The product exists to serve the user’s goal.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“A sale is an event. Loyalty is a state of being.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“The product becomes a mirror, not one that reflects who you are, but one that reflects who you could be.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“The most expensive currency in business is not money. It is trust.”
― The Silent Edge: The Hidden Psychology of Business Success
― The Silent Edge: The Hidden Psychology of Business Success
“A sale is an event. Loyalty is a state of being.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“The product becomes a mirror, not one that reflects who you are, but one that reflects who you could be.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity
“What our eyes see is a suggestion. What our hands feel is proof.”
― Product Psychology: How an Object Becomes a Necessity
― Product Psychology: How an Object Becomes a Necessity