David Garfinkel > Quotes

“The more your copy sounds like a real conversation, the more engaging it will be.”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

“If you tell your prospect how bad things are in a way they can identify with and relate to, then they know that you know the way it really is because that is the way it really is for them.”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

“Number one is talk about the unique achievement, status or other specialties. Number two is personalize the greatness in your offer. Number three is show the reader how easy it is to achieve this.”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

“you can make a fortune selling people what they want, but you can go broke selling them what they need.”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

“when the person doesn’t have to do anything and when they envision having it done to them or for them, or without any effort on their part, then they will want it even more. So, “Puts Music in Your Life”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

“1. Headline 2. Open – Promise or Negative Optism (See Chapter 9) 3. Credentials 4. Offer 5. Bullets 6. Choice of one 7. Price 8. Guarantee 9. Takeaway 10. Signature 11. P.S.”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

“Dale Carnegie wrote a best selling book, which I highly recommend – How to Win Friends and Influence People. What if he had named the book How to Remember People’s Birthdays and Curb Your Incessant Urge to Argue? Do you think it would have been named the business book of the 20th Century by British Airways?”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

“the answer is an instant, definite yes—if, in your mind’s eye, you can see the images or succession of images—then you’re in good shape. If you’re not sure or the answer is no, then it’s time to rewrite and add more word-pictures.”
― David Garfinkel, The Persuasion Story Code: The Magic of Conversational Storytelling

“Anger and jealousy are two of the most powerful motivators known to man. In fact, someone said to me that jealousy is fear of loss brought into the immediate present. Think about that. If you see someone else walking away with something you want, that’s fear of loss right before your eyes.”
― David Garfinkel, Breakthrough Copywriting: How To Generate Quick Cash With The Written Word