Anne H. Janzer

year in books

Anne H. Janzer’s Followers (123)

member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
member photo
Benjami...
5,483 books | 219 friends

Jordon ...
316 books | 1,005 friends

Stacey ...
700 books | 204 friends

Ellen
1,791 books | 27 friends

Renee R...
915 books | 162 friends

David
328 books | 252 friends

Billy C...
560 books | 193 friends

Hollis
137 books | 65 friends

More friends…

Anne H. Janzer

Goodreads Author


Website

Twitter

Genre

Member Since
January 2011


Anne Janzer is a writer, author, and business writing coach with a background in business and marketing.

She loves talking with writers about the process of writing, and is fascinated by cognitive science.

To ask Anne H. Janzer questions, please sign up.

Popular Answered Questions

Anne H. Janzer The book The Writer's Process has an entire chapter dedicated to writer's block! I try to find ways to invite my inner Muse (the associative and subco…moreThe book The Writer's Process has an entire chapter dedicated to writer's block! I try to find ways to invite my inner Muse (the associative and subconscious parts of my mind) to the writing process by thinking about a problem or situation and then doing something else that does not require focused attention. Great alternatives include taking a walk or using the rowing machine. Ideas tend to start flowing when I step away from the desk for a while.(less)
Anne H. Janzer "What about marketing?" That was the question I kept asking myself as I noted, and wrote about, business models shifting to subscriptions. In technolo…more"What about marketing?" That was the question I kept asking myself as I noted, and wrote about, business models shifting to subscriptions. In technology companies, more business revenues now come from recurring sources (renewals, subscriptions). Cloud software is a case in point. But marketing practices remain focused primarily on lead generation and lead nurturing. But not everywhere. Creative businesses find ways to extend marketing to existing customers. So I wrote the book I felt was missing - how marketing remains relevant and strategic when more revenues come from existing customers.(less)
Average rating: 4.05 · 1,095 ratings · 203 reviews · 6 distinct worksSimilar authors
The Writer's Process: Getti...

4.05 avg rating — 535 ratings5 editions
Rate this book
Clear rating
Writing to Be Understood: W...

4.20 avg rating — 273 ratings — published 2018 — 6 editions
Rate this book
Clear rating
Subscription Marketing

3.86 avg rating — 211 ratings — published 2015 — 14 editions
Rate this book
Clear rating
The Workplace Writer's Proc...

4.01 avg rating — 75 ratings — published 2017 — 5 editions
Rate this book
Clear rating
Get the Word Out: Write a B...

it was amazing 5.00 avg rating — 1 rating
Rate this book
Clear rating
Get the Word Out: Write a B...

0.00 avg rating — 0 ratings
Rate this book
Clear rating
More books by Anne H. Janzer…

Relating to the reader

woman looking through magnifying glass A Writing Voice exercise

You wouldn’t use your most professional, formal voice when speaking to a six-year-old, would you? Or your grandmother? (I hope not!)

We automatically shift our speaking voice based on our relationship with the listener.

We should make a similar shift when writing. We choose our words based on the imagined relationship with the reader. That simple choice affects how the re

Read more of this blog post »
 •  0 comments  •  flag
Share on Twitter
Published on September 30, 2025 13:32

Anne’s Recent Updates

Anne H. Janzer wrote a new blog post

Relating to the reader



A Writing Voice exerciseYou wouldn’t use your most professional, formal voice when speaking to a six-year-old, would you? Or your grandmother? (I hop Read more of this blog post »
Anne Janzer rated a book it was amazing
Powerfully Likeable by Kate  Mason
Rate this book
Clear rating
Power shows up differently for women than men, and the advice given men often fits about as well as suits tailored for men—which is to say, not well in most cases.

In Powerfully Likeable, author Kate Mason gets to the heart of the dilemma, which is t
...more
The Curious Reader's Field Guide to Nonfiction by Anne Janzer
"I really enjoyed this short, informative book. It gave me new ways to think about the nonfiction (and fiction) I read. I particularly appreciated thoughts about when and why to quit a book, and I loved the concept of a Celestial Librarian. And I'll b" Read more of this review »
The Curious Reader's Field Guide to Nonfiction by Anne Janzer
"As a voracious reader, life long learner, and lover of nonfiction books, I was eager to read this title. Truly a guide, or workbook, to help one better understand their nonfiction reading habits. Each section begins with a reading, followed by fillab" Read more of this review »
Anne Janzer finished reading
Non-Obvious by Rohit Bhargava
Rate this book
Clear rating
The Curious Reader's Field Guide to Nonfiction by Anne Janzer
"What a great little book. It’s practical, sensible and inspiring. It’s changed the way I think about non-fiction. I feel like I am closer to knowing what I like and how to find it. "
Anne Janzer finished reading
A Swarm of Butterflies by Sarah Yarwood-Lovett
Rate this book
Clear rating
Anne Janzer finished reading
Force of Nature by Joan M. Griffin
Rate this book
Clear rating
Anne Janzer is currently reading
Force of Nature by Joan M. Griffin
Rate this book
Clear rating
Anne Janzer is currently reading
The New Rules of Marketing & PR by David Meerman Scott
Rate this book
Clear rating
More of Anne's books…
Quotes by Anne H. Janzer  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Attention and focus are essential skills for writers in a noise-filled world.”
Anne H. Janzer, The Writer's Process: Getting Your Brain in Gear

“Other benefits: As a company Adobe struggled for many years with people using pirated copies of its software, particularly for costly Creative Cloud applications like Photoshop. The subscription model automatically reduces piracy, since the company no longer ships packaged software that can be copied. Further, organizations on tight budgets with single projects can pay to use the service for only a month or two.”
Anne H. Janzer, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

“Guy Kawasaki sums up this dichotomy nicely: “There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum game: what someone else eats, they cannot eat. Bakers do not believe that the world is a zero-sum game because they can bake more and bigger pies. Everyone can eat more. People trust bakers and not eaters.”
Anne H. Janzer, The Writer's Process: Getting Your Brain in Gear

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
Jeff Bezos

“Attention and focus are essential skills for writers in a noise-filled world.”
Anne H. Janzer, The Writer's Process: Getting Your Brain in Gear

“Everything that needs to be said has already been said. But since no one was listening, everything must be said again.”
André Gide

“But seriously, isn’t it enough to have just one, maybe two superpowers, and then just be okay with being okay at everything else?”
Laura Huang, Edge: Turning Adversity into Advantage

99986 Modern Good Reads — 6756 members — last activity Oct 08, 2025 04:13AM
Modern Good Reads connects readers with books, authors, & challenges. We want to chat, inform, & provide events & discussions, a home for readers and ...more
167512 World, Writing, Wealth — 4718 members — last activity Oct 13, 2025 12:00PM
Friends, would you care to partake in a learned discussion of current events, the global economy, writing, selling, film, and reading? Then gift us wi ...more
25x33 Authoress — 46 members — last activity Jan 31, 2024 04:21PM
Gathering place for the authoress community to share their books and help one another within the Goodreads community
154447 Support for Indie Authors — 16570 members — last activity 4 hours, 45 min ago
Officially 15k Members Strong & Climbing!! Building and supporting a community of self-published authors dedicated to both sharing experiences and le ...more
201983 #MysteryThrillerWeek — 223 members — last activity Nov 01, 2020 03:31PM
1. Mystery & Thriller Book Club. Read, comment, recommend, review. Have a good book to consider for the group? Don't be shy! 2. An annual event that ...more
More of Anne’s groups…
No comments have been added yet.