Yu-kai Chou

Yu-kai Chou’s Followers (43)

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Yu-kai Chou



Yu-kai Chou isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

The Ultimate Gamification Books: Actionable Gamification & 10,000 Hours of Play

Updated 2025: Over 1.5 billion users have experienced products designed with Yu-kai Chou’s frameworks. His gamification books have sold 100,000+ copies globally, been cited in 3,700+ academic papers including from Harvard and MIT, and are used by Fortune 500 companies including Google, Tesla, Uber, Microsoft, and Lego. 💼 The Business Case: Why These Gamification Books […]
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Published on November 25, 2025 06:00
Average rating: 4.14 · 1,517 ratings · 186 reviews · 4 distinct worksSimilar authors
Actionable Gamification: Be...

4.14 avg rating — 1,499 ratings — published 2015 — 15 editions
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10,000 Hours of Play: Unloc...

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4.78 avg rating — 18 ratings4 editions
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The Fantastic Engagement Fa...

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奇妙的激勵工廠: 如何透過遊戲化大規模激勵人群

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* Note: these are all the books on Goodreads for this author. To add more, click here.

Quotes by Yu-kai Chou  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“people do not take actions that are necessarily the most economical, but actions that make them feel the smartest.”
Yu-kai Chou, Actionable Gamification: Beyond Points, Badges, and Leaderboards

“The truth is, simply incorporating game mechanics and game elements does not make a game fun.”
Yu-kai Chou, Actionable Gamification: Beyond Points, Badges, and Leaderboards

“Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.”
Yu-kai Chou, Actionable Gamification: Beyond Points, Badges, and Leaderboards



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