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Christopher Armstrong

Goodreads Author


Born
in Houston, Texas, The United States
June 09

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Member Since
August 2018


Christopher Armstrong is a designer, creator, and passionate problem-solver who believes that anyone—whether you're a student, teacher, parent, or curious tinkerer—should be able to bring their ideas to life. After years spent working on real-world projects with brands like Sony PlayStation, Microsoft Xbox, Hot Wheels, and the NFL, he’s learned that innovation isn’t about fancy degrees or access to endless resources; it’s about the willingness to experiment, learn, and build.

Chris’s journey started with a desire to make things, not just think about them. After studying at The Art Center College of Design, he worked with clients across the globe, from small startups to major companies, to create products that solve real problems. But what re
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Popular Answered Questions

Christopher Armstrong The first would be giving back and adding to the "tree of knowledge," where I can share some hard-fought knowledge I've learned in the trenches with o…moreThe first would be giving back and adding to the "tree of knowledge," where I can share some hard-fought knowledge I've learned in the trenches with others. Instead of teaching a class at university, books are more easily replicated, and thereby much more of an effective way to get the information to reach many more people. In that sense, I hope I can inspire add massive value to lives of many others.

Secondly, as a self-published / independent author, is the freedom and ability to write on subjects I'm passionate about. It maybe a selfish reason, but it forces myself to research and learn more about different subjects and new technologies I'm very curious about.

Writing is an extremely effective way to tighten up your understanding on a certain subject matter, and teaching is the best way to learn!

Third is that the ability to write clearly and cohesively helps in all facets of life — including writing marketing / website materials, text messages, and emails :)(less)
Christopher Armstrong I could never find this type of information when I was younger and growing up!

I had to dig hard, spend tens of thousands of dollars in workshops, uni…more
I could never find this type of information when I was younger and growing up!

I had to dig hard, spend tens of thousands of dollars in workshops, university education (albeit from one of the top design institutions in the world) and paid courses — not to mention thousands upon thousands more in experimentation (meaning trial, error and many failures along the way) with all different types of materials, processes and methods. Having the right tools is half the battle, and is almost as important as knowing how to use them.(less)
Average rating: 4.5 · 58 ratings · 31 reviews · 3 distinct works
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* Note: these are all the books on Goodreads for this author. To add more, click here.

On Writing: A Mem...
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Christopher’s Recent Updates

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Brand Portfolio Strategy by David A. Aaker
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Developing Business Stategies by David A. Aaker
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Christopher rated a book liked it
Positioning by Al Ries
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Good book, but not as good as the 22 Immutable Laws by the same authors. Both are required reading for anyone in business.

Recently I learned the CEO of Nvidia, Jensen Haung, was asked by Don Valentine of Sequoia Capital (an early venture investor) h
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Aaker on Branding by David Aaker
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Wow—seriously one of the best business books I’ve ever read!

AOB effectively synthesizes all of the best lessons I’ve taken away from some of the best books on business, as well as business memoirs/biographies, that I’ve read over the last few years.
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Aaker on Branding by David Aaker
"As both a student and practitioner of David Aaker, I heartily recommend Aaker on Branding’s second edition. The newest edition refreshes key branding principles we all need to know and practice, as well as providing a roadmap to creating and managing" Read more of this review »
Aaker on Branding by David Aaker
" A Definitive Masterclass in Branding, Perfectly Updated for Today

David Aaker has long been the gold standard when it comes to branding strategy, and Aaker on Branding: The Playbook to Building Strong Brands is a masterful distillation of his decades" Read more of this review »
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Aaker on Branding by David Aaker
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Wow—seriously one of the best business books I’ve ever read!

AOB effectively synthesizes all of the best lessons I’ve taken away from some of the best books on business, as well as business memoirs/biographies, that I’ve read over the last few years.
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The Star Principle by Richard Koch
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This is perhaps one of the least nuanced views of business I’ve ever read.

The author is someone to be highly suspicious of, as he mentions both in his book and podcasts that he is a gambler, and one of the success examples he repeatedly points to re
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Aaker on Branding by David Aaker
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More of Christopher's books…
“Clarence “Kelly” Johnson was an authentic American genius. He was the kind of enthusiastic visionary that bulled his way past vast odds to achieve great successes, in much the same way as Edison, Ford, and other immortal tinkerers of the past. When Kelly rolled up his sleeves, he became unstoppable, and the nay-sayers and doubters were simply ignored or bowled over. He declared his intention, then pushed through while his subordinates followed in his wake. He was so powerful that simply by going along on his plans and schemes, the rest of us helped to produce miracles too. Honest to God, there will never be another like him.”
Ben R. Rich, Skunk Works: A Personal Memoir of My Years of Lockheed

“My years inside the Skunk Works, for example, convinced me of the tremendous value of building prototypes. I am a true believer. The beauty of a prototype is that it can be evaluated and its uses clarified before costly investments for large numbers are made.”
Ben R. Rich, Skunk Works: A Personal Memoir of My Years of Lockheed

“We became the most successful advanced projects company in the world by hiring talented people, paying them top dollar, and motivating them into believing that they could produce a Mach 3 airplane like the Blackbird a generation or two ahead of anybody else.”
Ben R. Rich, Skunk Works: A Personal Memoir of My Years of Lockheed

“Overnight, however, he apparently had second thoughts, or did some textbook reading on his own, and at the next meeting he turned to me as the first order of business. “On the black paint,” he said, “you were right about the advantages and I was wrong.” He handed me a quarter. It was a rare win. So Kelly approved my idea of painting the airplane black, and by the time our first prototype rolled out the airplane became known as the Blackbird. Our supplier, Titanium Metals Corporation, had only limited reserves of the precious alloy, so the CIA conducted a worldwide search and, using third parties and dummy companies, managed to unobtrusively purchase the base metal from one of the world’s leading exporters—the Soviet Union. The Russians never had an inkling of how they were actually contributing to the creation of the airplane being rushed into construction to spy on their homeland.”
Ben R. Rich, Skunk Works: A Personal Memoir of My Years of Lockheed

“When Congress approved the decision to retire the SR-71, the Smithsonian Institution requested that a Blackbird be delivered for eventual display in the Air and Space Museum in Washington and that we set a new transcontinental speed record delivering it from California to Dulles. I had the honor of piloting that final flight on March 6, 1990, for its final 2,300-mile flight between L.A. and D.C. I took off with my backseat navigator, Lt. Col. Joe Vida, at 4:30 in the morning from Palmdale, just outside L.A., and despite the early hour, a huge crowd cheered us off. We hit a tanker over the Pacific then turned and dashed east, accelerating to 2.6 Mach and about sixty thousand feet. Below stretched hundreds of miles of California coastline in the early morning light. In the east and above, the hint of a red sunrise and the bright twinkling lights from Venus, Mars, and Saturn. A moment later we were directly over central California, with the Blackbird’s continual sonic boom serving as an early wake-up call to the millions sleeping below on this special day. I pushed out to Mach 3.3.”
Ben R. Rich, Skunk Works: A Personal Memoir of My Years of Lockheed

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