Neal Schaffer's Blog

If you’re running an online store today, you know one hard truth: you can’t rely on ads to your target audience alone to grow. As a Fractional CMO who has worked with ecommerce brands, I’ve seen SEO transform stale product pages into revenue engines — when done right. In this guide, I’ll break down the […]

Ecommerce SEO Best Practices for Online Stores: From Keywords to Conversions appeared first on NealSchaffer.com

The creator economy is exploding. It’s creating incredible opportunities for digital entrepreneurs to build powerful brands and generate real income online. But beneath all the viral videos and major product launches, there’s a problem most people don’t talk about: when you’re running solo or working with a tiny team, creating consistent content becomes absolutely exhausting. […]

Content Operations for Creators: How to Work Smarter, Not Harder appeared first on NealSchaffer.com

Did you know that marketing professionals with a documented strategy are 313% more likely to succeed in their initiatives? This striking statistic from industry research highlights the crucial role of effective marketing management in business success. In today’s competitive business landscape, understanding and implementing proper marketing management isn’t just an advantage—it’s essential for survival. Marketing […]

What is Marketing Management? A Strategic Framework for Business Success appea...

Finding old tweets can feel like searching for a needle in a digital haystack. Whether you’re trying to locate your own past content or conducting research, knowing how to search tweets history on X (formerly Twitter) saves valuable time and unlocks insights that might otherwise remain buried. As someone who values data-driven approaches to social […]

How to Search Tweets History on X appeared first on NealSchaffer.com

Facebook Ads retargeting is one of the most powerful yet underutilized strategies in digital marketing today. It allows brands to show personalized ads to people who have already interacted with their content, website, or app. These users are considered “warm” leads—they’ve shown intent, and retargeting is your opportunity to bring them back and convert them. […]

Facebook Ads Retargeting: A Complete Guide to Smarter, More Profitable Ads in 2025 appeared first on NealSchaffer.com

Cold emails are one of the most misunderstood — yet most effective — tools in the modern marketer’s arsenal. Most people either send them wrong or avoid them altogether out of fear they’ll come off as spam. When done strategically, with the right mix of personalization, timing, and value, cold emails can actually open doors […]

How to Write Cold Emails That Get Replies in 2025 appeared first on NealSchaffer.com

Google Analytics 4 (GA4) represents the most significant evolution in digital analytics, with approximately 14.2-14.8 million websites already leveraging its capabilities.  For businesses serious about data-driven decision making, understanding and implementing GA4 isn’t just an option—it’s a strategic imperative. While traditional analytics tools focused primarily on pageviews and sessions, GA4 delivers a comprehensive view of […]

What Is GA4? A Beginner’s Guide to Google’s Newest Analytics Pla...

An Amazon influencer store is one of the simplest ways to turn your product recommendations into real income. Instead of dropping scattered affiliate links across your content, Amazon gives you, the Amazon influencer, a branded storefront where followers can browse curated collections, see your top picks, and shop directly from your recommendations. You don’t need […]

Amazon Influencer Stores: How to Qualify, Set Up, and Earn From Your Recommendations appeared first on NealSchaffer.com

Content marketing is the practice of using valuable, audience-driven content to build trust, guide buying decisions, and generate long-term business growth without relying solely on paid promotions. It’s not just about publishing information. It’s about creating strategic, purpose-driven content that speaks to your customers’ needs at every stage of their journey. In my experience as […]

What Is Content Marketing? Definition, Strategy, Examples, and How to Get Started appeared first on NealSchaf...

Most marketers know email marketing works. Even if you don’t have hard data from your own brand, you’ve probably opened and engaged with a few great promotional emails yourself. Not all emails are created equal, however. While some stand out with strong messaging and clean layouts, others get lost in crowded inboxes because of poor […]

Email Marketing Design Tips: What Really Drives Results Today appeared first on NealSchaffer.com