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Neal Schaffer

Goodreads Author

Born

in The United States

Website

https://nealschaffer.com

Twitter

nealschaffer

Genre

Business, Nonfiction, Self Help

Member Since

January 2010

URL

https://www.goodreads.com/nealschaffer

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Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social ...more

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Neal Schaffer’s books

Average rating: 3.8 · 316 ratings · 56 reviews · 12 distinct works • Similar authors

	The Age of Influence: The Power of Influencers to Elevate Your Brand 3.83 avg rating — 110 ratings — published 2020 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success 3.85 avg rating — 61 ratings — published 2013 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn 3.68 avg rating — 44 ratings — published 2011 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World 3.27 avg rating — 48 ratings — published 2009 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing 4.29 avg rating — 24 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Business 4.27 avg rating — 22 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Media Myths BUSTED The Small Business Guide To Online by Laura Rubinstein (Goodreads Author), Sheri Horn Hasan (Editor), Joel Comm (Goodreads Author) (Forward) 4.33 avg rating — 6 ratings — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Employee Advocacy: The Ultimate Handbook: What it is, why you should do it and how it works. by Jörgen Sundberg, Ben Donkor, Neal Schaffer (Goodreads Author) (Foreword) really liked it 4.00 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Marketing Digital Book Set by Neal Schaffer (Goodreads Author), Lon Safko, Jeff Korhan really liked it 4.00 avg rating — 1 rating — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads Companion Workbook: A Step-by-Step Guide for The Small Business and Entrepreneur Playbook for Digital First Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Neal Schaffer's Blog

How to Make Money on Pinterest in 2026

Pinterest offers multiple ways to earn real income, from affiliate marketing and brand partnerships to direct product sales and traffic-driven ad revenue. The platform’s 600 million monthly active users represent a massive audience actively searching for products and inspiration. You can start monetizing today if you approach it strategically. The truth is, most creators jump […]

How to Make Mo

Neal is Currently Reading

Neal Schaffer is currently reading

Successful Self-Publishing: How to self-publish and market your book. Fourth Edition. (Creative Business Books for Writers and Authors)

by Joanna Penn (Goodreads Author)

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Aug 23, 2025 02:32PM

Neal Schaffer is currently reading

Effective Social Media Marketing: A Complete Guide To Using Social Media In Enhancing Your Brand Or Growing Your Business

by Chris Alef

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Jun 10, 2025 10:17PM

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Big Business Growth: The Marketing System That Builds Clarity, Confidence, and Cash Flow

by Christopher Vogelmann

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May 06, 2025 06:32PM

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Neal Schaffer rated a book it was amazing Ultimate Guide to Profitable Pay-Per-Click Advertising: Discover Step-by-Step Process to Create Successful PPC Campaign for Your Products or Services by John Stanford	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nuts and Bolts Guide to DIY PPC If you’re a Pay Per Click newbie and looking for a guide to help you navigate getting started, this book is for you. If you read it while you are logged into your Google Ads account, you can literally be up and running ...more
15 hours, 34 min ago · like · see review
Neal Schaffer rated a book it was amazing Agentic Work: How AI Co-Pilots will Redefine Careers, Companies, and Capitalism by Dwayne Robinson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A sneak peek into the not-so-distant future of agentic AI Just when you thought your ChatGPT prompting skills meant that you had mastered AI, agentic AI will significantly change how you view AI, your work and your career. Thankfully, Dwayne Robinson h ...more
21 hours, 38 min ago · 1 like · like · see review
Neal Schaffer rated a book it was amazing AI Clueless: A Marketers Guide to Relevance (AI Clueless: Guide to Relevance Series) by Tom Richards	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Actionable AI Overview for Marketers I enjoyed reading AI Clueless not because it dumbed down AI specifically for marketers, but that it added actionable advice and tons of ideas on how one could go about implementing AI (and Agentic AI) for a variety ...more
22 hours, 51 min ago · 1 like · like · see review
Neal Schaffer is currently reading Ultimate Guide to Profitable Pay-Per-Click Advertising: Discover Step-by-Step Process to Create Successful PPC Campaign for Your Products or Services by John Stanford	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 19, 2026 04:06PM · like
Neal Schaffer is currently reading Agentic Work: How AI Co-Pilots will Redefine Careers, Companies, and Capitalism by Dwayne Robinson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 19, 2026 04:06PM · like
Neal Schaffer is currently reading AI Clueless: A Marketers Guide to Relevance (AI Clueless: Guide to Relevance Series) by Tom Richards	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 18, 2026 09:44PM · like
Neal Schaffer made a comment in the group Goodreads Librarians Group — Please fix combine issue topic " Hello! I recently (January 1, 2026) published an expanded and updated 2nd edition to this book. I combined the first edition (pictured above) with the ...more "
Jan 08, 2026 12:01AM
Neal Schaffer made a comment in the group Goodreads Librarians Group — This book is not mine, please move it (part 20) topic " AI Startup in 90 Days – From Small Idea to Real Business This book is included in my author profile but I am not the author of it. Please remove. Thank ...more "
Jan 07, 2026 06:13PM
Neal Schaffer joined the group Goodreads Librarians Group
Jan 07, 2026 06:11PM · like
Neal Schaffer rated a book it was amazing Balls Out Marketing: Go Big or Go Home - Push Boundaries and Unlock Your Full Marketing Potential by Peter Roesler (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Don’t Let the Title Scare You! Balls Out Marketing has a provocative title, but that helps the author educate you on marketing best practices through developing your own story to serve your own customers, not just copying your competitors thinking tha ...more
Sep 24, 2025 05:40PM · like · see review