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Neal Schaffer

Goodreads Author

Born

in The United States

Website

https://nealschaffer.com

Twitter

nealschaffer

Genre

Business, Nonfiction, Self Help

Member Since

January 2010

URL

https://www.goodreads.com/nealschaffer

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Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social ...more

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Neal Schaffer’s books

Average rating: 3.81 · 329 ratings · 64 reviews · 13 distinct works • Similar authors

	The Age of Influence: The Power of Influencers to Elevate Your Brand 3.81 avg rating — 112 ratings — published 2020 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success 3.85 avg rating — 61 ratings — published 2013 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn 3.68 avg rating — 44 ratings — published 2011 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World 3.27 avg rating — 48 ratings — published 2009 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Business Growth: Updated & Expanded: A Practical Guide to Building Your Brand and Driving Results 4.25 avg rating — 32 ratings — published 2015 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing 4.24 avg rating — 25 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Media Myths BUSTED The Small Business Guide To Online by Laura Rubinstein (Goodreads Author), Sheri Horn Hasan (Editor), Joel Comm (Goodreads Author) (Forward) 4.33 avg rating — 6 ratings — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Employee Advocacy: The Ultimate Handbook: What it is, why you should do it and how it works. by Jörgen Sundberg, Ben Donkor, Neal Schaffer (Goodreads Author) (Foreword) really liked it 4.00 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Marketing Digital Book Set by Neal Schaffer (Goodreads Author), Lon Safko, Jeff Korhan really liked it 4.00 avg rating — 1 rating — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads Companion Workbook: A Step-by-Step Guide for The Small Business and Entrepreneur Playbook for Digital First Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Neal Schaffer's Blog

Facebook Engagement Posts: What Actually Works in 2026 (and What Meta Quietly Demotes)

Facebook Posts featured card on a blue background reading post like a friend, beside a mock Facebook post preview.

You wrote a post built to get comments. It asked a question, it had a decent photo, and it landed four likes. Two came from people who work with you. Then you searched for Facebook engagement post ideas, found a list of eighteen of them, and half the list told you to ask people to […]

Facebook Engagement Posts: What Actually Works in 2026 (and What Meta Quietly Demotes) appeared first on NealSc

Neal is Currently Reading

Neal Schaffer is currently reading

Successful Self-Publishing: How to self-publish and market your book. Fourth Edition. (Creative Business Books for Writers and Authors)

by Joanna Penn (Goodreads Author)

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Aug 23, 2025 02:32PM

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Effective Social Media Marketing: A Complete Guide To Using Social Media In Enhancing Your Brand Or Growing Your Business

by Chris Alef

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Jun 10, 2025 10:17PM

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Big Business Growth: The Marketing System That Builds Clarity, Confidence, and Cash Flow

by Christopher Vogelmann

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May 06, 2025 06:32PM

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Neal’s Recent Updates

Neal Schaffer wrote a new blog post Facebook Engagement Posts: What Actually Works in 2026 (and What Meta Quietly Demotes) You wrote a post built to get comments. It asked a question, it had a decent photo, and it landed four likes. Two came from people who work with you. Read more of this blog post »
Oct 15, 2026 05:59AM · like
Neal Schaffer rated a book it was amazing Thriving Solo in Business: Resilient Leadership Blueprint for Solo Entrepreneurs by Sandra Abbey	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Overview of the Reality of Being a Solopreneur Thriving Solo in Business is a great handbook for solopreneurs which covers a lot of the mental, physical, and work challenges that they will encounter through their journey. As a solopreneur myself ...more
Apr 08, 2026 02:38PM · like · see review
Neal Schaffer rated a book it was amazing Write with AI: Do Better Research, Write Better Content by Mark Anthony Germanos (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Primer on AI for Beginners Although the title of the book is Write with AI, and it does offer advice on the topic, I feel that this book is more of a primer to better understand AI content and all of its nuances with a lens on writing and resear ...more
Apr 02, 2026 01:08PM · 1 like · like · see review
Neal Schaffer rated a book it was amazing Working Wide: A Practical Guide to Using IngramSpark (Without Wrecking Your KDP Setup) by Mina Shaw	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
The Ingram Spark Manual That Never Existed—Until Now! Having self-published for more than a decade, Ingram Spark has always been the wild card, and at sometimes, a very difficult to work with partner. The advice that I have always heard is that so long ...more
Mar 27, 2026 03:29PM · 1 like · like · see review
Neal Schaffer rated a book it was amazing Unlocking Artificial Intelligence for Entrepreneur Success!: Practical Playbooks to Build a Smarter Business with ChatGPT and AI! (Absolute Beginner's Guides) by Stirling Hale	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Overview of AI for Business There are a lot of books out there about AI on Amazon, but if you are more interested in the potential application of artificial intelligence to your business, let this book be your guidebook. What I like about this bo ...more
Feb 26, 2026 03:37PM · like · see review
Neal Schaffer rated a book it was amazing Networking 3.0: A Stress-Free Approach: Make the Mindset Shift to Build Trust, Open Doors, Spark Meaningful Connections and Strengthen Your Personal Brand from the First Hello by Renee Hensley	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Anyone who wants to become a better networker should read this! While the title is Networking 3.0, this book is about much more than just networking. It actually delves much deeper into helping you develop your own personal brand and, using the Net-Of ...more
Feb 05, 2026 11:56PM · like · see review
Neal Schaffer rated a book it was amazing Ultimate Guide to Search Engine Optimization: How to Get Your Website to Rank High On Search Engine Results Page by John Stanford	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Comprehensive Guide to SEO Ultimate Guide to Search Engine Optimization is a comprehensive guide that will allow beginners to understand all of the important concpets they need to know for SEO and allow intermediate SEO professionals to brush up on co ...more
Feb 03, 2026 10:59PM · like · see review
Neal Schaffer rated a book it was amazing Supercharge Your Production With 5 Time Management Hacks: Enhance Focus, Maximize Efficiency and Transform Your Workflow by Lucy Ledet (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great collection of timeless advice on time management The author brings together a number of popular time management “hacks” into one guide to help you acquire skills to live more efficiently. Some of these, like the Eisenhower Matrix, are well known ...more
Jan 31, 2026 10:16PM · like · see review
Neal Schaffer rated a book it was amazing AI For Career Success: A Beginner’s Guide to Using AI for Non-Tech Professionals to Work Smarter and Earn More by Glenn Wilson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Intro to AI for Professionals While there are a LOT of books about AI out there, I appreciate that the author of this book geared his explanations purely for professionals and what steps they can take to go from beginner to adopter to lifelong l ...more
Jan 27, 2026 04:27PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of AI For Career Success by Glenn Wilson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — AI For Career Success by Glenn Wilson <iframe sandbox id="wrongBookKindlePreviewScreen">
Neal Schaffer rated a book it was amazing AI For Career Success: A Beginner’s Guide to Using AI for Non-Tech Professionals to Work Smarter and Earn More by Glenn Wilson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Intro to AI for Professionals While there are a LOT of books about AI out there, I appreciate that the author of this book geared his explanations purely for professionals and what steps they can take to go from beginner to adopter to lifelong l ...more
Jan 26, 2026 07:32PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of AI For Career Success by Glenn Wilson. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — AI For Career Success by Glenn Wilson <iframe sandbox id="wrongBookKindlePreviewScreen">