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Neal’s Year In Books

Neal’s 2025 Year in Books

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Neal Schaffer

Goodreads Author

Born

in The United States

Website

https://nealschaffer.com

Twitter

nealschaffer

Genre

Business, Nonfiction, Self Help

Member Since

January 2010

URL

https://www.goodreads.com/nealschaffer

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Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social ...more

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Neal Schaffer’s books

Average rating: 3.8 · 319 ratings · 57 reviews · 13 distinct works • Similar authors

	The Age of Influence: The Power of Influencers to Elevate Your Brand 3.83 avg rating — 110 ratings — published 2020 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success 3.85 avg rating — 61 ratings — published 2013 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn 3.68 avg rating — 44 ratings — published 2011 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World 3.27 avg rating — 48 ratings — published 2009 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Business Growth: Updated & Expanded: A Practical Guide to Building Your Brand and Driving Results 4.27 avg rating — 26 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing 4.22 avg rating — 23 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Media Myths BUSTED The Small Business Guide To Online by Laura Rubinstein (Goodreads Author), Sheri Horn Hasan (Editor), Joel Comm (Goodreads Author) (Forward) 4.33 avg rating — 6 ratings — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Marketing Digital Book Set by Neal Schaffer (Goodreads Author), Lon Safko, Jeff Korhan really liked it 4.00 avg rating — 1 rating — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads Companion Workbook: A Step-by-Step Guide for The Small Business and Entrepreneur Playbook for Digital First Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	[Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success] [By: Schaffer, Neal] [September, 2013] by Neal Schaffer (Goodreads Author), Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Neal Schaffer's Blog

15 Powerful WordPress Ecommerce Themes to Build Your Next Online Store With in 2026

Think about it: Your online store’s theme is the digital storefront that either welcomes customers in or sends them running. And with WooCommerce powering 33.4% of all ecommerce sites globally, you have access to thousands of WordPress ecommerce themes. But which ones actually deliver results? I’ve spent years helping businesses build their digital presence as a Fractional […]

15 Powerful WordP

Neal is Currently Reading

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Successful Self-Publishing: How to self-publish and market your book. Fourth Edition. (Creative Business Books for Writers and Authors)

by Joanna Penn (Goodreads Author)

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Aug 23, 2025 02:32PM

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Effective Social Media Marketing: A Complete Guide To Using Social Media In Enhancing Your Brand Or Growing Your Business

by Chris Alef

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Jun 10, 2025 10:17PM

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Big Business Growth: The Marketing System That Builds Clarity, Confidence, and Cash Flow

by Christopher Vogelmann

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May 06, 2025 06:32PM

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Neal’s Recent Updates

Neal Schaffer wrote a new blog post 15 Powerful WordPress Ecommerce Themes to Build Your Next Online Store With in 2026 Think about it: Your online store’s theme is the digital storefront that either welcomes customers in or sends them running. And with WooCommerce pow Read more of this blog post »
4 hours, 20 min ago · like
Neal Schaffer rated a book it was amazing Unlocking Artificial Intelligence for Entrepreneur Success!: Practical Playbooks to Build a Smarter Business with ChatGPT and AI! (Absolute Beginner's Guides) by Stirling Hale	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Overview of AI for Business There are a lot of books out there about AI on Amazon, but if you are more interested in the potential application of artificial intelligence to your business, let this book be your guidebook. What I like about this bo ...more
Feb 26, 2026 03:37PM · like · see review
Neal Schaffer rated a book it was amazing Networking 3.0: A Stress-Free Approach: Make the Mindset Shift to Build Trust, Open Doors, Spark Meaningful Connections and Strengthen Your Personal Brand from the First Hello by Renee Hensley	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Anyone who wants to become a better networker should read this! While the title is Networking 3.0, this book is about much more than just networking. It actually delves much deeper into helping you develop your own personal brand and, using the Net-Of ...more
Feb 05, 2026 11:56PM · like · see review
Neal Schaffer rated a book it was amazing Ultimate Guide to Search Engine Optimization: How to Get Your Website to Rank High On Search Engine Results Page by John Stanford	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Comprehensive Guide to SEO Ultimate Guide to Search Engine Optimization is a comprehensive guide that will allow beginners to understand all of the important concpets they need to know for SEO and allow intermediate SEO professionals to brush up on co ...more
Feb 03, 2026 10:59PM · like · see review
Neal Schaffer rated a book it was amazing Supercharge Your Production With 5 Time Management Hacks: Enhance Focus, Maximize Efficiency and Transform Your Workflow by Lucy Ledet (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great collection of timeless advice on time management The author brings together a number of popular time management “hacks” into one guide to help you acquire skills to live more efficiently. Some of these, like the Eisenhower Matrix, are well known ...more
Jan 31, 2026 10:16PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Supercharge Your Production With 5 Time Management Hacks by Lucy Ledet. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Supercharge Your Production With 5 Time Management Hacks by Lucy Ledet <iframe sandbox id="wrongBookKindlePreviewScreen">
Neal Schaffer rated a book it was amazing AI For Career Success: A Beginner’s Guide to Using AI for Non-Tech Professionals to Work Smarter and Earn More by Glenn Wilson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Intro to AI for Professionals While there are a LOT of books about AI out there, I appreciate that the author of this book geared his explanations purely for professionals and what steps they can take to go from beginner to adopter to lifelong l ...more
Jan 27, 2026 04:27PM · like · see review
Neal Schaffer rated a book it was amazing AI For Career Success: A Beginner’s Guide to Using AI for Non-Tech Professionals to Work Smarter and Earn More by Glenn Wilson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Great Intro to AI for Professionals While there are a LOT of books about AI out there, I appreciate that the author of this book geared his explanations purely for professionals and what steps they can take to go from beginner to adopter to lifelong l ...more
Jan 26, 2026 07:32PM · like · see review
Neal Schaffer rated a book it was amazing SOCIAL MEDIA IS DEAD: How AI Killed Content - And How to Build a Client Engine That Works Without Followers, Algorithms, or Posting by Massimiliano Salerno	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Thinking of making a living from social media? Think again! Massimiliano has written a manifesto of sorts that, for most people looking to monetize social media to make a living, the system is broken and the math simply doesn’t add up. The solution? In ...more
Jan 25, 2026 08:50PM · 1 like · like · see review
Neal Schaffer rated a book it was amazing Ultimate Guide to Profitable Pay-Per-Click Advertising: Discover Step-by-Step Process to Create Successful PPC Campaign for Your Products or Services by John Stanford	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nuts and Bolts Guide to DIY PPC If you’re a Pay Per Click newbie and looking for a guide to help you navigate getting started, this book is for you. If you read it while you are logged into your Google Ads account, you can literally be up and running ...more
Jan 22, 2026 08:56PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Ultimate Guide to Profitable Pay-Per-Click Advertising by John Stanford. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Ultimate Guide to Profitable Pay-Per-Click Advertising by John Stanford <iframe sandbox id="wrongBookKindlePreviewScreen">
Neal Schaffer rated a book it was amazing Agentic Work: How AI Co-Pilots will Redefine Careers, Companies, and Capitalism by Dwayne Robinson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
A sneak peek into the not-so-distant future of agentic AI Just when you thought your ChatGPT prompting skills meant that you had mastered AI, agentic AI will significantly change how you view AI, your work and your career. Thankfully, Dwayne Robinson h ...more
Jan 22, 2026 02:51PM · 1 like · like · see review