62 ratings | 60 reviews | avg rating:5.00

Neal Schaffer’s Followers (76)

Neal’s Bookshelves

to-read (31)
currently-reading (3)
read (64)

Neal’s Friends (800)

Annette

1,050 books | 153 friends

Wayne

5,358 books | 2,328 friends

Jacob Floyd

715 books | 662 friends

Tom Laing

10 books | 289 friends

Lloyd Barnes

1,024 books | 147 friends

Dianne Butts

421 books | 2,482 friends

Felice Cohen

881 books | 298 friends

Renae Bolton

1,831 books | 185 friends

More friends…

Neal Schaffer

Goodreads Author

Born

in The United States

Website

https://nealschaffer.com

Twitter

nealschaffer

Genre

Business, Nonfiction, Self Help

Member Since

January 2010

URL

https://www.goodreads.com/nealschaffer

edit data

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social ...more

Learn more
Ask the Author

To ask Neal Schaffer questions, please sign up.

Combine Editions
Neal Schaffer’s books

Average rating: 3.8 · 311 ratings · 53 reviews · 16 distinct works • Similar authors

	The Age of Influence: The Power of Influencers to Elevate Your Brand 3.82 avg rating — 108 ratings — published 2020 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success 3.85 avg rating — 61 ratings — published 2013 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn 3.68 avg rating — 44 ratings — published 2011 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World 3.27 avg rating — 48 ratings — published 2009 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results 4.27 avg rating — 22 ratings — published 2015 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing 4.38 avg rating — 21 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Marketing Digital Book Set by Neal Schaffer (Goodreads Author), Lon Safko, Jeff Korhan really liked it 4.00 avg rating — 1 rating — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads Companion Workbook: A Step-by-Step Guide for The Small Business and Entrepreneur Playbook for Digital First Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads [Hardcover] 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Neal Schaffer…

1195 posts
Neal Schaffer's Blog

How to Make Money on Pinterest in 2026

Pinterest offers multiple ways to earn real income, from affiliate marketing and brand partnerships to direct product sales and traffic-driven ad revenue. The platform’s 600 million monthly active users represent a massive audience actively searching for products and inspiration. You can start monetizing today if you approach it strategically. The truth is, most creators jump […]

How to Make Mo

Neal is Currently Reading

Neal Schaffer is currently reading

Successful Self-Publishing: How to self-publish and market your book. Fourth Edition. (Creative Business Books for Writers and Authors)

by Joanna Penn (Goodreads Author)

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Aug 23, 2025 02:32PM

Neal Schaffer is currently reading

Effective Social Media Marketing: A Complete Guide To Using Social Media In Enhancing Your Brand Or Growing Your Business

by Chris Alef

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Jun 10, 2025 10:17PM

Neal Schaffer is currently reading

Big Business Growth: The Marketing System That Builds Clarity, Confidence, and Cash Flow

by Christopher Vogelmann

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

May 06, 2025 06:32PM

rss
Neal’s Recent Updates

Neal Schaffer wrote a new blog post How to Make Money on Pinterest in 2026 Pinterest offers multiple ways to earn real income, from affiliate marketing and brand partnerships to direct product sales and traffic-driven ad rev Read more of this blog post »
Dec 01, 2025 05:48AM · 1 like · like
Neal Schaffer rated a book it was amazing Balls Out Marketing: Go Big or Go Home - Push Boundaries and Unlock Your Full Marketing Potential by Peter Roesler (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Don’t Let the Title Scare You! Balls Out Marketing has a provocative title, but that helps the author educate you on marketing best practices through developing your own story to serve your own customers, not just copying your competitors thinking tha ...more
Sep 24, 2025 05:40PM · like · see review
Neal Schaffer rated a book it was amazing Climbing Bubbles: How To Increase Your "Creative IQ" by Patrick Sanaghan	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
The Definitive Source to Help Generate Creative Ideas! This book was a short but fun read filled with LOTS of ideas on how to develop one’s creativity. Filled with tons of quotes, sources, case studies, and advice from the author, there are a ton of s ...more
Sep 20, 2025 09:16PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Climbing Bubbles by Patrick Sanaghan. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Climbing Bubbles by Patrick Sanaghan <iframe sandbox id="wrongBookKindlePreviewScreen">
Neal Schaffer is currently reading Balls Out Marketing: Go Big or Go Home - Push Boundaries and Unlock Your Full Marketing Potential by Peter Roesler (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Sep 20, 2025 09:15PM · like
Neal Schaffer rated a book it was amazing Climbing Bubbles: How To Increase Your "Creative IQ" by Patrick Sanaghan	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
The Definitive Source to Help Generate Creative Ideas! This book was a short but fun read filled with LOTS of ideas on how to develop one’s creativity. Filled with tons of quotes, sources, case studies, and advice from the author, there are a ton of s ...more
Sep 20, 2025 09:12PM · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Climbing Bubbles by Patrick Sanaghan. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Climbing Bubbles by Patrick Sanaghan <iframe sandbox id="wrongBookKindlePreviewScreen">
Neal Schaffer rated a book it was amazing Sponsorship for Podcasts: Strategies for Securing Sponsors for Your Podcast. (Sponsorships Book 5) by Lumka Stuurman	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Definitive Guide for Podcasters Wanting to Monetize There aren’t that many resources out there for podcasters, let alone those that want to find sponsors to help monetize their podcast. That’s where Sponsorship for Podcasts comes in. Yes, it gives you ...more
Sep 16, 2025 04:56PM · 1 like · like · see review
Neal Schaffer is currently reading Climbing Bubbles: How To Increase Your "Creative IQ" by Patrick Sanaghan	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Sep 16, 2025 04:56PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Climbing Bubbles by Patrick Sanaghan. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Climbing Bubbles by Patrick Sanaghan <iframe sandbox id="wrongBookKindlePreviewScreen">
Neal Schaffer rated a book it was amazing Sponsorship for Podcasts: Strategies for Securing Sponsors for Your Podcast. (Sponsorships Book 5) by Lumka Stuurman	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Definitive Guide for Podcasters Wanting to Monetize There aren’t that many resources out there for podcasters, let alone those that want to find sponsors to help monetize their podcast. That’s where Sponsorship for Podcasts comes in. Yes, it gives you ...more
Sep 16, 2025 04:44PM · 1 like · like · see review
Neal Schaffer rated a book it was amazing How to Start Running (And Enjoy It) by Sarah Austin Casson	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
The Formula to Start Running Want to start running but don’t know where to start? This book is a quick and easy read that will answer all of the questions you probably have before you start (what should I wear? What should I eat? etc.), and then it pr ...more
Sep 11, 2025 10:07PM · like · see review
Neal Schaffer is currently reading Sponsorship for Podcasts: Strategies for Securing Sponsors for Your Podcast. (Sponsorships Book 5) by Lumka Stuurman	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Sep 11, 2025 10:06PM · like