Neal Schaffer

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Neal Schaffer

Goodreads Author


Born
in The United States
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Member Since
January 2010

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Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social
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Neal Schaffer I have finished writing my 4th book, The Age of Influence, so I am doing everything I can to prepare for a successful launch. My last book, Maximize Y…moreI have finished writing my 4th book, The Age of Influence, so I am doing everything I can to prepare for a successful launch. My last book, Maximize Your Social, was published way back in 2013, so so much has changed in terms of how and where people consumer information today. Of course, that is the backdrop for The Age of Influence ;-)(less)
Average rating: 3.8 · 310 ratings · 53 reviews · 16 distinct worksSimilar authors
The Age of Influence: The P...

3.82 avg rating — 108 ratings — published 2020 — 7 editions
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Maximize Your Social: A One...

3.85 avg rating — 61 ratings — published 2013 — 12 editions
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Maximizing LinkedIn for Sal...

3.68 avg rating — 44 ratings — published 2011 — 6 editions
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Windmill Networking: Unders...

3.27 avg rating — 48 ratings — published 2009 — 7 editions
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Maximizing LinkedIn for Bus...

4.27 avg rating — 22 ratings — published 2015 — 4 editions
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Digital Threads: The Small ...

4.35 avg rating — 20 ratings2 editions
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Social Marketing Digital Bo...

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really liked it 4.00 avg rating — 1 rating — published 2014 — 3 editions
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Digital Threads Companion W...

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Digital Threads [Hardcover]

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More books by Neal Schaffer…

Ecommerce SEO Best Practices for Online Stores: From Keywords to Conversions

Ecommerce SEO Best Practices for Online Stores: From Keywords to Conversions

If you’re running an online store today, you know one hard truth: you can’t rely on ads to your target audience alone to grow. As a Fractional CMO who has worked with ecommerce brands, I’ve seen SEO transform stale product pages into revenue engines — when done right. In this guide, I’ll break down the […]

Ecommerce SEO Best Practices for Online Stores: From Keywords to Conversions appeared fir

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Published on October 16, 2025 04:15

Neal’s Recent Updates

Neal Schaffer wrote a new blog post

Ecommerce SEO Best Practices for Online Stores: From Keywords to Conversions



If you’re running an online store today, you know one hard truth: you can’t rely on ads to your target audience alone to grow. As a Fractional CMO wh Read more of this blog post »
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Balls Out Marketing by Peter Roesler
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Don’t Let the Title Scare You!

Balls Out Marketing has a provocative title, but that helps the author educate you on marketing best practices through developing your own story to serve your own customers, not just copying your competitors thinking tha
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Climbing Bubbles by Patrick Sanaghan
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The Definitive Source to Help Generate Creative Ideas!

This book was a short but fun read filled with LOTS of ideas on how to develop one’s creativity. Filled with tons of quotes, sources, case studies, and advice from the author, there are a ton of s
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Neal Schaffer is currently reading
Balls Out Marketing by Peter Roesler
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Neal Schaffer rated a book it was amazing
Climbing Bubbles by Patrick Sanaghan
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The Definitive Source to Help Generate Creative Ideas!

This book was a short but fun read filled with LOTS of ideas on how to develop one’s creativity. Filled with tons of quotes, sources, case studies, and advice from the author, there are a ton of s
...more
Neal Schaffer rated a book it was amazing
Sponsorship for Podcasts by Lumka Stuurman
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Definitive Guide for Podcasters Wanting to Monetize

There aren’t that many resources out there for podcasters, let alone those that want to find sponsors to help monetize their podcast. That’s where Sponsorship for Podcasts comes in. Yes, it gives you
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Neal Schaffer is currently reading
Climbing Bubbles by Patrick Sanaghan
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Neal Schaffer rated a book it was amazing
Sponsorship for Podcasts by Lumka Stuurman
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Definitive Guide for Podcasters Wanting to Monetize

There aren’t that many resources out there for podcasters, let alone those that want to find sponsors to help monetize their podcast. That’s where Sponsorship for Podcasts comes in. Yes, it gives you
...more
Neal Schaffer rated a book it was amazing
How to Start Running by Sarah Austin Casson
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The Formula to Start Running

Want to start running but don’t know where to start? This book is a quick and easy read that will answer all of the questions you probably have before you start (what should I wear? What should I eat? etc.), and then it pr
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Neal Schaffer is currently reading
Sponsorship for Podcasts by Lumka Stuurman
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More of Neal's books…
Quotes by Neal Schaffer  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“It is less about what can social media do for you and more about what you are doing with social media.”
Neal Schaffer

1253124 Business Book Readers Circle — 36 members — last activity Sep 28, 2024 12:06PM
As a business book author and reader, I couldn't find a good enough Goodreads community surrounding what I love to read, so I created this group! If y ...more
116048 Amherst Reads – Amherst College Alumni and Friends — 289 members — last activity Mar 31, 2022 07:15AM
Amherst Reads is an online bookclub that connects alumni, students, faculty members, parents and friends of Amherst College to the intellectual life o ...more
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