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Danny Iny

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Danny Iny (@DannyIny) is the founder of Mirasee, host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich, and creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs, which have together graduated over 5,000 value-driven online entrepreneurs.

All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns – which he calls “plot twists” in the Audience Revolution – before really understanding the Audience First paradigm, and how to apply it to online business.

And when he
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Danny Iny There's nothing like a deadline; that's really what it comes down to. When you know there's a deadline to submit a manuscript, that you just have to g…moreThere's nothing like a deadline; that's really what it comes down to. When you know there's a deadline to submit a manuscript, that you just have to get done, then that certainly helps with writer’s block! It keeps you moving. Writing something that’s not great but something you can improve later, is better than not writing anything at all.

But I think a really important insightand this is what challenges a lot of writersis that writing is comprised of at least two different activities. One is figuring out what ideas you are trying to communicate and how those ideas fit together. And the second is choosing the words to articulate those ideas.
Those are two very different kinds of tasks, and writer's block often happens when you're trying to do them both at the same time.

And so, I try to be diligent and self-aware about whether I have a clear flow of ideas. If I do, then I sit and write. But if not, I will usually go for a walk and think and take notes on my phone about high-level outline stuff. And then, I come back and write. I try to separate those two activities out.
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Danny Iny First of all, there's something magical about being able to transcribe your thoughts essentially and sharing them with someone else across space, acro…moreFirst of all, there's something magical about being able to transcribe your thoughts essentially and sharing them with someone else across space, across time, across all kinds of barriers. It’s like assisted telepathy, which is awesome.

But another thing I also appreciate about the process is that, as much as you write when you feel like you have an insight or inspiration worth sharing and it would be valuable to other people, you feel like you've understood something to a certain degree.

The act of writing confronts you with the reality that you have understood it as well as you thought, and forces you to dig much, much deeper into your thinking and to organize your thinking, do additional research, and truly understand it at a much deeper level.

With Leveraged Learning, especially, it's been gratifying that the big ideas are things that I've been believing and feeling for years, and it’s been a struggle to explain to people in a way that was compelling because I wasn't doing the work to connect the dots for them the way they connected in my head. Writing the book forced me to dig deep enough to be able to actually do that, which was valuable.
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More books by Danny Iny…

The 10+ Best Course Creation Software Options for 2025

Updated by Tara Malone As an online course creator, choosing the best course creation software is one of the most important decisions you’ll make. To help you make the right choice, we’ve assembled a list of the top eleven course creator software options. We’ve got options for every course creator, whether you’re looking for a side… The 10+ Best Course Creation Software Options for 2025

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Published on January 29, 2025 07:00

Danny’s Recent Updates

Danny Iny wrote a new blog post

100+ Amazing Online Learning Statistics for 2024

Online courses are in higher demand now than ever before. As a course creator, you want to ensure that the content you create hits the mark and has th Read more of this blog post »
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Quotes by Danny Iny  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“failure is only failure if it happens in the last chapter. Otherwise, it’s a plot twist.”
Danny Iny, The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World

“in 2015 Ernst & Young professional services in the United Kingdom removed degree classification from its hiring criteria, citing a lack of evidence that university success correlated with job performance.”
Danny Iny, Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach

“Never doubt that a small group of thoughtful, committed people can change the world; indeed, it’s the only thing that ever has.” -Margaret Mead”
Danny Iny, Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth

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167512 World, Writing, Wealth — 4717 members — last activity Oct 13, 2025 12:00PM
Friends, would you care to partake in a learned discussion of current events, the global economy, writing, selling, film, and reading? Then gift us wi ...more
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