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Bryan Eisenberg

Goodreads Author

Born

Brooklyn, NY

Website

http://bryaneisenberg.com

Twitter

TheGrok

Genre

Business, Self Help

Member Since

April 2017

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Bryan Eisenberg and his brother Jeffrey are the co-founders of Buyer Legends. Jeffrey was a former investment banker and Bryan a former social worker. They have been entrepreneurs for nearly three decades and have consulted, advised and mentored hundreds of entrepreneurs and businesses over the years, They are the co-authors of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?", "Always Be Testing", "Buyer Legends", and the Axiom Business Book award winning business fable "Be Like Amazon: Even a Lemonade Stand Can Do It."

They have been the keynote speakers for corporate events and conferences such as Google, Microsoft, Gultaggen, Shop.org, JP Morgan Chase ...more

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Bryan Eisenberg’s books

Average rating: 3.87 · 1,190 ratings · 102 reviews · 24 distinct works

	Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg (Goodreads Author), Jeffrey Eisenberg (Goodreads Author), Lisa T. Davis (Contributor), Murray Gaylord (Foreword) 3.66 avg rating — 246 ratings — published 2006 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg (Goodreads Author), John Quarto-vonTivadar, Lisa T. Davis (Contributor) 3.84 avg rating — 228 ratings — published 2008 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Call to Action: Secret Formulas to Improve Online Results 3.82 avg rating — 217 ratings — published 2005 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Buyer Legends: The Executive Storyteller's Guide by Bryan Eisenberg (Goodreads Author), Jeffrey Eisenberg (Goodreads Author), Anthony Garcia 3.93 avg rating — 87 ratings — published 2014 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Persuasive Online Copywriting: How to Take Your Words to the Bank by Bryan Eisenberg (Goodreads Author), Jeffrey Eisenberg (Goodreads Author), Lisa T. Davis 3.67 avg rating — 48 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur by Bryan Eisenberg (Goodreads Author), Jeffrey Eisenberg (Goodreads Author) 4.29 avg rating — 31 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	I Think I Swallowed An Elephant: The Stories We Sell, The Success We Build by Bryan Eisenberg (Goodreads Author), Jeffrey Eisenberg (Goodreads Author) 4.83 avg rating — 6 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketer's Guide to E-Metrics by Bryan Eisenberg (Goodreads Author), Jim Novo it was amazing 5.00 avg rating — 1 rating — published 2003	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Play Ball Kid: How to develop baseball players from middle school dreamers through committed college recruits by Bryan Eisenberg (Goodreads Author), Colter Bostick, Keith Jackson really liked it 4.00 avg rating — 1 rating — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Max, tu lances trop fort! by Bryan Eisenberg (Goodreads Author), Tommy Antonopoulos (Illustrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Bryan is Currently Reading

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Cooking for Geeks: Real Science, Great Hacks, and Good Food

by Jeff Potter (Goodreads Author)

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Sep 05, 2026 08:40AM

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Best Practices for Persuasive Presentations (Collection) (FT Press Delivers Collections)

by James O'Rourke

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Feb 12, 2026 08:42AM

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Go Find Joy: The Science of Calm: Erasing Anxiety with Energy Therapy

by Mark L. Fox

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Nov 12, 2025 04:59PM

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Bryan Eisenberg is currently reading Cooking for Geeks: Real Science, Great Hacks, and Good Food by Jeff Potter (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Bryan Eisenberg is currently reading Best Practices for Persuasive Presentations (Collection) (FT Press Delivers Collections) by James O'Rourke	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Bryan Eisenberg is currently reading Go Find Joy: The Science of Calm: Erasing Anxiety with Energy Therapy by Mark L. Fox	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 12, 2025 04:59PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Go Find Joy by Mark L. Fox. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Go Find Joy by Mark L. Fox <iframe sandbox id="wrongBookKindlePreviewScreen">
Bryan Eisenberg is currently reading Emotional Targeting: Win hearts. Boost sales. Own the market. by Talia Wolf (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Bryan Eisenberg is currently reading How to Win Friends and Influence People by Dale Carnegie	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Bryan Eisenberg is currently reading The Huge Book of Amazing Facts and Interesting Stuff 2024: Science, History, Pop Culture Facts & More \| 10th Anniversary Edition (Trivia Books for Adults 1) by Jenny Kellett (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 25, 2024 03:41PM · like

More of Bryan's books…

Quotes by Bryan Eisenberg (?)

“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”
― Bryan Eisenberg

tags: copywriting

4 likes

“In fact, neuroscience research has demonstrated with fMRI studies that when people engage in analytical thought, their ability to empathize is repressed and vice versa.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

2 likes

“Buyer Legends is a simple scenario narrative process that helps identify the gap between brand story and buyer experience. If you can see a disconnect between the two, it’s easier for you to understand what improvements are necessary and how to take action.”
― Jeffrey Eisenberg, Bryan Eisenberg, Anthony Garcia, Buyer Legends: The Executive Storyteller's Guide

1 likes

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