Hamid Ghanadan is the founder of Linus, a creative digital marketing agency that focuses solely on collaborating with partners in the healthcare and life science industries. Hamid has dedicated his career to closing the gap between science and humans by studying the interplay between logic and emotion in how people comprehend technical information. A biochemist turned digital marketer, Hamid has written two books—Persuading Scientists and Catalytic Experiences—about the decision-making patterns of scientists, and what this means for today’s marketing landscape. He has appeared on the global stage at TEDx as well as a frequent guest speaker at corporations and industry conferences and a trusted contributor to several industry publications anHamid Ghanadan is the founder of Linus, a creative digital marketing agency that focuses solely on collaborating with partners in the healthcare and life science industries. Hamid has dedicated his career to closing the gap between science and humans by studying the interplay between logic and emotion in how people comprehend technical information. A biochemist turned digital marketer, Hamid has written two books—Persuading Scientists and Catalytic Experiences—about the decision-making patterns of scientists, and what this means for today’s marketing landscape. He has appeared on the global stage at TEDx as well as a frequent guest speaker at corporations and industry conferences and a trusted contributor to several industry publications and magazines. ...more