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Laura Busche
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Cómo Crear Landing Pages Optimizadas para Anuncios de Facebook o Google Adwords
Language
Spanish
Cómo Crear Landing Pages Optimizadas para Anuncios de Facebook o Google Adwords
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#mc_embed_signup{background:#fff; clear:left; font:14px; }
/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */
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Spanish
Cómo Crear Landing Pages Optimizadas para Anuncios de Facebook o Google Adwords
Sign up for FREE branding tips & inspiration
#mc_embed_signup{background:#fff; clear:left; font:14px; }
/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */
Read more of this blog post »
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“Brand managers understand that every business function plays a role in enacting the brand. They aim for a cohesive experience where customers are left with a value story they feel compelled to return to. No touchpoint is too small, no channel is too foreign. If the brand is at play, so are they.”
Laura Busche |
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Laura Busche
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“Brands speak to the homo significans within us. The human being in search of meaning, prone to symbolism, intrigued by transcendence. They provide a reason to try something beyond its utilitarian value, satisfying our self-identification, affirmation, and expression needs.”
Laura Busche |
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“Empathy is the key to unlocking brand innovation. Caring about customers’ genuine needs and taking the time to uncover them is the rock all cult brands stand on.”
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“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.
Then I met designers. And instantly fell in love. Let me tell you why.
Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.
I’m bringing this up because it’s time to bridge the gap between design and business.”
― Lean Branding
Then I met designers. And instantly fell in love. Let me tell you why.
Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.
I’m bringing this up because it’s time to bridge the gap between design and business.”
― Lean Branding
“If building a disruptive, dynamic brand is not in your plans, neither is profit.”
― Lean Branding
― Lean Branding
“A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.”
― Lean Branding
― Lean Branding
“Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.”
― Lean Branding
― Lean Branding
“In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.”
― Lean Branding
― Lean Branding
“What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?”
― Lean Branding
― Lean Branding
Our Shared Shelf
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OUR SHARED SHELF IS CURRENTLY DORMANT AND NOT MANAGED BY EMMA AND HER TEAM. Dear Readers, As part of my work with UN Women, I have started reading ...more
