This post originally appeared on the Databox blog. Databox pulls all your data into one place, so you can track performance and discover insights in real-time.

In the agency world, we’re all familiar with the dreaded billable hour.

I discovered early in my career that the billable-hour model was deeply flawed and agency-centric. As I wrote in The Marketing Agency Blueprint, the guiding principle to eliminating billable hours was that prices had to be value based, meaning they were to be dete...