Since GTM introduced an automatic way of tracking scroll depth in Google Analytics i.e. if your visitors have scrolled 25%, 50%, 75%, 100% down a page, I have seen a proliferation of this type of tracking. I cannot shake off the fact that this irks me somewhat to the point where I just have to post about it. I have several reasons for my pain…

Scroll depth != visitor engagement.

That is, after spending 20+ years watching users navigate and co...