Excluding or filtering internal i.e. staff visits from Google Analytics is an interesting challenge as it’s not as straightforward as you may first think. This is because there is no obvious way to identify a staff visitor… Hence this detailed post.

In this article I discuss why applying a filter is flawed and suggest a quick fix that may help you overcome its limitations. However the smarter and more robust way is to use a visitor label – a.k.a Custom Dimension.

Firstly, before embarking o...