Anyone that knows me is familiar with the question, “what problem are we trying to solve?” Whether it’s about the problem, or opportunity to capture, the point of asking that early in any discussion is to get folks off of thinking about solution and first onto why. In this post, I will open up a new perspective to challenge your thinking further. 

One day I was reading an article from the local newspaper talking about some $2+ million project options to solve a problem that did not...