Wikipedia Definition of “Selling”: “A systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.” Helping the buyer achieve their goals is what great sales people do, instinctively, and The Five Abilities is the methodology they execute by habit.​

Companies don’t make buying decisions, people do. When people consider whether or not to bet on you, your co...