Strategic Communication is the lens, the filter. and the focus. It is the way and the means that gives purpose and vision to all command-led mission communications. Audiences who hear the communications but cannot discern the purpose and vision cannot make sense of why the U.S. military is doing something and how its actions connect to the words. In 2009, the Department of Defense defined strategic communication as a focused effort to understand and engage key audiences to manage conditions favorable to advancing U.S. interests, policies, and programs, using coordinated themes, messages, and products synchronized with all elements of national power. Since then the process has continued to evolve while focusing on operations in the information environment and the broader applications of communications.

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