PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

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tl;dr

Why is it so hard to forecast return on investment (ROI) for a product?

ROI is not the only measure of product value

You can take account of uncertainty in your estimates in a systematic way

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Whether or not you believe we’re in an AI bubble that continue...

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Published on October 06, 2025 03:54
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I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

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