Jock Busuttil's Blog: I Manage Products

October 13, 2025

PRODUCTHEAD: Take a walk in the landscape

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADfake product trees

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Services are inherited, messy, and rarely a clean slate

There are different types of prioritisation, and we should consider them in combination

The knowledge economy is being upended by genAI

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This week, Scott Colfer invites us to take a walk through ...

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Published on October 13, 2025 02:23

October 6, 2025

PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpyramid product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Why is it so hard to forecast return on investment (ROI) for a product?

ROI is not the only measure of product value

You can take account of uncertainty in your estimates in a systematic way

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Whether or not you believe we’re in an AI bubble that continue...

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Published on October 06, 2025 03:54

September 29, 2025

PRODUCTHEAD: When empowerment is a façade

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADclimbing up the products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Defend against short-termism by making your team’s strategic thinking visible

People are increasingly working to live, not living to work

Teams should only split their Decision Stack when their answers to “How?” diverge

Repetition and reward are intrinsic t...

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Published on September 29, 2025 02:32

September 22, 2025

PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct on the ladder

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity

Orgs drift between varying degrees of horizontal and vertical ‘coupling’

We are arguably in 3 AI bubbles: speculative, infrastructure and hype

Better methods than roadmap...

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Published on September 22, 2025 02:55

September 15, 2025

PRODUCTHEAD: Dealing with handwavy strategy

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADsubterranean homesick product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Product managers have to fill the gap when strategy is absent

When taking a decision, first consider how reversible it it is

Communities of practice evolve through different stages, which need different approaches

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Despite narrowly missing ...

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Published on September 15, 2025 02:32

September 8, 2025

PRODUCTHEAD: Ending the enshittification era

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct by product (caribou rmx)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Fight enshittification by encouraging interoperability and openness in your product ecosystem

You can prove a concept by building something janky and cheap that shows it working for real

OKRs do not exist in isolation – context, strategy and culture se...

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Published on September 08, 2025 02:33

August 25, 2025

PRODUCTHEAD: Deliberately choosing to be different

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADa product at a wedding (no no no no no no no no)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

People are rarely idiots — assume they’re rational actors with good intent

Sometimes you have to compromise on finding the ideal job

What truly differentiates you from the rest of the market when anyone can build anything?

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Published on August 25, 2025 02:32

August 18, 2025

PRODUCTHEAD: The right kind of fast

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpulk/pull revolving products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

A PM’s vibe coded prototype is just another way to dictate requirements to the team

Just because you can build features more quickly doesn’t mean you should build them

Greater strategic discipline than ever is needed to build worthwhile products

hel...
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Published on August 18, 2025 02:32

August 11, 2025

PRODUCTHEAD: Escaping ‘analysis paralysis’

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADa product at the door

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

AI may help you ship faster, but validating what you shipped still takes time

In large complex organisations, transparent, written communication helps to avoid misinterpretation

A strategy is just a wishlist if you never actually follow through on a decision

...
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Published on August 11, 2025 02:32

August 4, 2025

PRODUCTHEAD: Ignoring or embracing complexity?

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct order

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

There may be multiple ‘truths’ about the work depending on how different people frame it

Different groups of people will adopt strategy in stages, and have differing information needs

Fostering collaboration is the necessary first step for an organisation to work with mo...

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Published on August 04, 2025 03:51

I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

It's probably worth pointing out that my articles reflect
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