Jock Busuttil's Blog: I Manage Products

December 1, 2025

PRODUCTHEAD: Product in highly dynamic markets

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADlike spinning products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Product-market fit is more elusive than ever in a dynamic market

In deep-tech companies, it’s unrealistic to compete with your team on technical knowledge

‘Financial theatre’ occurs when the Board and product leadership aren’t communicating effectively

There ...

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Published on December 01, 2025 02:32

November 24, 2025

PRODUCTHEAD: Tilting the umbrella

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADkarma product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Thinking purely in problems to solve can limit you

The words you use to describe your proposition are really a test of how well you know your target users’ needs

Find ways to ‘tilt the umbrella’: small considerate features for your users

hello

I think there’s b...

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Published on November 24, 2025 04:10

November 17, 2025

PRODUCTHEAD: Building, wayfinding and landscape architecture

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADhow to product completely

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Too often, ‘building’ becomes the default state for a product team, at the expense of other valuable ways of working

An product team should not be so rigid that it cannot cope with the occasional mandate from above

hello

You may be familiar with the tr...

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Published on November 17, 2025 02:32

November 10, 2025

PRODUCTHEAD: Rejecting extreme work

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADmy iron product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Extreme work as a product leader is a systemic issue, not a failing of individuals to set boundaries

Define performance expectations for your product team clearly using customer value, velocity and quality

hello

This week Caroline Clark continues to explore the ...

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Published on November 10, 2025 02:32

November 3, 2025

PRODUCTHEAD: Slow down

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpalo product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Dysfunctional overwork has been rebranded as a desirable attribute in some organisations

Working at a slower, more natural pace actually increases productivity

Continuous accesibility via mobile devices has eroded autonomy and increased stress

AI means every organisati...

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Published on November 03, 2025 02:38

October 27, 2025

PRODUCTHEAD: Treat AI agents like interns

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADok product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Delegate the same kinds of task to an AI agent as you would to an intern

Generative AI won’t help you find product differentiators

Evals are a way of checking the quality and effectiveness of your LLM and AI tools

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I’m writing this following a week in which A...

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Published on October 27, 2025 03:38

October 20, 2025

PRODUCTHEAD: Skills we need to have, use and adapt

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADmy product lung

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Learning their skills hands-on is the best way to appreciate specialists’ roles

A good roadmap can be a valuable way of showing reliability and building trust

CEOs fall on a spectrum of ‘only assigning work’ and ‘collaborating with staff’

Master the genAI tools rele...

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Published on October 20, 2025 02:32

October 13, 2025

PRODUCTHEAD: Take a walk in the landscape

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADfake product trees

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Services are inherited, messy, and rarely a clean slate

There are different types of prioritisation, and we should consider them in combination

The knowledge economy is being upended by genAI

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This week, Scott Colfer invites us to take a walk through ...

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Published on October 13, 2025 02:23

October 6, 2025

PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpyramid product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Why is it so hard to forecast return on investment (ROI) for a product?

ROI is not the only measure of product value

You can take account of uncertainty in your estimates in a systematic way

hello

Whether or not you believe we’re in an AI bubble that continue...

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Published on October 06, 2025 03:54

September 29, 2025

PRODUCTHEAD: When empowerment is a façade

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADclimbing up the products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Defend against short-termism by making your team’s strategic thinking visible

People are increasingly working to live, not living to work

Teams should only split their Decision Stack when their answers to “How?” diverge

Repetition and reward are intrinsic t...

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Published on September 29, 2025 02:32

I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

It's probably worth pointing out that my articles reflect
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