Jock Busuttil's Blog: I Manage Products
December 1, 2025
PRODUCTHEAD: Product in highly dynamic markets
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drProduct-market fit is more elusive than ever in a dynamic market
In deep-tech companies, it’s unrealistic to compete with your team on technical knowledge
‘Financial theatre’ occurs when the Board and product leadership aren’t communicating effectively
There ...
November 24, 2025
PRODUCTHEAD: Tilting the umbrella
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drThinking purely in problems to solve can limit you
The words you use to describe your proposition are really a test of how well you know your target users’ needs
Find ways to ‘tilt the umbrella’: small considerate features for your users
helloI think there’s b...
November 17, 2025
PRODUCTHEAD: Building, wayfinding and landscape architecture
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drToo often, ‘building’ becomes the default state for a product team, at the expense of other valuable ways of working
An product team should not be so rigid that it cannot cope with the occasional mandate from above
helloYou may be familiar with the tr...
November 10, 2025
PRODUCTHEAD: Rejecting extreme work
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drExtreme work as a product leader is a systemic issue, not a failing of individuals to set boundaries
Define performance expectations for your product team clearly using customer value, velocity and quality
helloThis week Caroline Clark continues to explore the ...
November 3, 2025
PRODUCTHEAD: Slow down
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drDysfunctional overwork has been rebranded as a desirable attribute in some organisations
Working at a slower, more natural pace actually increases productivity
Continuous accesibility via mobile devices has eroded autonomy and increased stress
AI means every organisati...
October 27, 2025
PRODUCTHEAD: Treat AI agents like interns
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drDelegate the same kinds of task to an AI agent as you would to an intern
Generative AI won’t help you find product differentiators
Evals are a way of checking the quality and effectiveness of your LLM and AI tools
helloI’m writing this following a week in which A...
October 20, 2025
PRODUCTHEAD: Skills we need to have, use and adapt
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drLearning their skills hands-on is the best way to appreciate specialists’ roles
A good roadmap can be a valuable way of showing reliability and building trust
CEOs fall on a spectrum of ‘only assigning work’ and ‘collaborating with staff’
Master the genAI tools rele...
October 13, 2025
PRODUCTHEAD: Take a walk in the landscape
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drServices are inherited, messy, and rarely a clean slate
There are different types of prioritisation, and we should consider them in combination
The knowledge economy is being upended by genAI
helloThis week, Scott Colfer invites us to take a walk through ...
October 6, 2025
PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drWhy is it so hard to forecast return on investment (ROI) for a product?
ROI is not the only measure of product value
You can take account of uncertainty in your estimates in a systematic way
helloWhether or not you believe we’re in an AI bubble that continue...
September 29, 2025
PRODUCTHEAD: When empowerment is a façade
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drDefend against short-termism by making your team’s strategic thinking visible
People are increasingly working to live, not living to work
Teams should only split their Decision Stack when their answers to “How?” diverge
Repetition and reward are intrinsic t...
I Manage Products
It's probably worth pointing out that my articles reflect I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
It's probably worth pointing out that my articles reflect my views only, not those of the poor people I've convinced to employ me. ...more
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