Jock Busuttil's Blog: I Manage Products
October 13, 2025
PRODUCTHEAD: Take a walk in the landscape
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drServices are inherited, messy, and rarely a clean slate
There are different types of prioritisation, and we should consider them in combination
The knowledge economy is being upended by genAI
helloThis week, Scott Colfer invites us to take a walk through ...
October 6, 2025
PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drWhy is it so hard to forecast return on investment (ROI) for a product?
ROI is not the only measure of product value
You can take account of uncertainty in your estimates in a systematic way
helloWhether or not you believe we’re in an AI bubble that continue...
September 29, 2025
PRODUCTHEAD: When empowerment is a façade
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drDefend against short-termism by making your team’s strategic thinking visible
People are increasingly working to live, not living to work
Teams should only split their Decision Stack when their answers to “How?” diverge
Repetition and reward are intrinsic t...
September 22, 2025
PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drRank stacking has fallen out of favour because it breeds internal sabotage and mediocrity
Orgs drift between varying degrees of horizontal and vertical ‘coupling’
We are arguably in 3 AI bubbles: speculative, infrastructure and hype
Better methods than roadmap...
September 15, 2025
PRODUCTHEAD: Dealing with handwavy strategy
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drProduct managers have to fill the gap when strategy is absent
When taking a decision, first consider how reversible it it is
Communities of practice evolve through different stages, which need different approaches
helloDespite narrowly missing ...
September 8, 2025
PRODUCTHEAD: Ending the enshittification era
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drFight enshittification by encouraging interoperability and openness in your product ecosystem
You can prove a concept by building something janky and cheap that shows it working for real
OKRs do not exist in isolation – context, strategy and culture se...
August 25, 2025
PRODUCTHEAD: Deliberately choosing to be different
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drPeople are rarely idiots — assume they’re rational actors with good intent
Sometimes you have to compromise on finding the ideal job
What truly differentiates you from the rest of the market when anyone can build anything?
hello...August 18, 2025
PRODUCTHEAD: The right kind of fast
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drA PM’s vibe coded prototype is just another way to dictate requirements to the team
Just because you can build features more quickly doesn’t mean you should build them
Greater strategic discipline than ever is needed to build worthwhile products
hel...August 11, 2025
PRODUCTHEAD: Escaping ‘analysis paralysis’
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drAI may help you ship faster, but validating what you shipped still takes time
In large complex organisations, transparent, written communication helps to avoid misinterpretation
A strategy is just a wishlist if you never actually follow through on a decision
...August 4, 2025
PRODUCTHEAD: Ignoring or embracing complexity?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drThere may be multiple ‘truths’ about the work depending on how different people frame it
Different groups of people will adopt strategy in stages, and have differing information needs
Fostering collaboration is the necessary first step for an organisation to work with mo...
I Manage Products
It's probably worth pointing out that my articles reflect I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
It's probably worth pointing out that my articles reflect my views only, not those of the poor people I've convinced to employ me. ...more
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