Jock Busuttil

Goodreads Author


Born
The United Kingdom
Website

Twitter

Genre

Member Since
January 2015

URL


Jock Busuttil is a freelance head of product, product management coach and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.

In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS).

Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.

He writes the

...more

To ask Jock Busuttil questions, please sign up.

Popular Answered Questions

Jock Busuttil Sit down at the laptop and write about anything that comes to mind - complete stream of consciousness. I write about the things that annoyed me, surpr…moreSit down at the laptop and write about anything that comes to mind - complete stream of consciousness. I write about the things that annoyed me, surprised me, that I saw out of the window - anything. Eventually I'll find myself writing about what I'm meant to be writing about, and the writers' block has gone.

Another way is to record myself having a chat with someone about what I'm meant to be writing about - particularly because I write about product management, which lends itself to lots of examples and analogies. Just by talking to someone, I'll remember all the little anecdotes and situations I've experienced, which always helps to prompt the writing.(less)
Jock Busuttil The fame and fortune. Haha haha ha ha
Average rating: 3.89 · 157 ratings · 13 reviews · 1 distinct workSimilar authors
The Practitioner's Guide to...

3.86 avg rating — 184 ratings9 editions
Rate this book
Clear rating

* Note: these are all the books on Goodreads for this author. To add more, click here.

PRODUCTHEAD: Take a walk in the landscape

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADfake product trees

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Services are inherited, messy, and rarely a clean slate

There are different types of prioritisation, and we should consider them in combination

The knowledge economy is being upended by ge

Read more of this blog post »
 •  0 comments  •  flag
Share on Twitter
Published on October 13, 2025 02:23

Jock’s Recent Updates

Jock Busuttil wrote a new blog post

PRODUCTHEAD: Take a walk in the landscape


PRODUCTHEAD is a regular newsletter of product management goodness,

curated by Jock Busuttil.
Subscribe to PRODUCTHEADfake product trees
every PRODU Read more of this blog post »
More of Jock's books…
Quotes by Jock Busuttil  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Data tells you what your users are doing, not why they’re doing it. Don’t be lured away from speaking and listening to your market directly.”
Jock Busuttil, The Practitioner's Guide to Product Management

“With the crush of work from managing internal stakeholders and the ongoing development process, one of the biggest challenges for product managers can be finding the time to escape to speak to the market regularly.”
Jock Busuttil, The Practitioner's Guide to Product Management

“Developers are miracle workers. They turn a product vision into reality and make it look easy.”
Jock Busuttil, The Practitioner's Guide to Product Management

“it’s important to keep in mind that people drive the process, not the other way around.”
Jock Busuttil, The Practitioner's Guide to Product Management

“Developers are miracle workers. They turn a product vision into reality and make it look easy.”
Jock Busuttil, The Practitioner's Guide to Product Management

“Data tells you what your users are doing, not why they’re doing it. Don’t be lured away from speaking and listening to your market directly.”
Jock Busuttil, The Practitioner's Guide to Product Management

“With the crush of work from managing internal stakeholders and the ongoing development process, one of the biggest challenges for product managers can be finding the time to escape to speak to the market regularly.”
Jock Busuttil, The Practitioner's Guide to Product Management

220 Goodreads Librarians Group — 296683 members — last activity 0 minutes ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
No comments have been added yet.