“They” say you need to post regularly on social media to keep your name/brand/books out in front of the public. Some social media sites have algorithms that punish a professional if they don’t post regularly. (Like, at least twice a day.) I normally schedule social media posts for an entire month just to ensure there’s something there for the algorithms to see. When I sat down to do February’s, I kept whining, “I don’t wanna!” to myself. For several days. They’re not yet done.

Then there’s th...