There’s no question that compensation is an important part of job satisfaction. But, contrary to conventional wisdom, money isn’t the primary motivator for most professionals. A kind manager can be just as effective, if not more. As it turns out, even in the business world, it’s really the thought that counts.

Research has shown that “cold, hard cash” bonuses can still provide a motivational boost, but better still are gestures with a warmer sentiment. In fact, multiple studies have found that more personal efforts, like giving a gift as a token of thanks, providing personal mentorship, and verbally conveying feedback are all more effective.

In 2011, McKinsey conducted a study that revealed some rather surprising findings. All emotionally based motivators, including attention from higher ups and opportunities for leadership roles, were more effective than financial ones. Particularly powerful was praise from a direct manager.  67% of participants in the study rated it “effective” or “extremely effective.”

Just like a kind and helpful remark, a thoughtful little gift can make a big difference too. As Ray Fisman writes on Slate.com, in a study called “The Currency of Reciprocity: Gift Exchange in the Workplace,” German and Swiss researchers found that gifts were far more motivating than unexpected cash bonuses, and could improve productivity by up to 20 percent. What’s more, the study found that small, personalized gifts spur the highest levels of motivation and loyalty. For example, a book on photography may be a more inspirational gift to an Instagram-addicted employee than a gift card to the local coffee shop.

They’re just two examples of how going the extra inch can have a profound effect on the happiness of your employees. Showing them that they are valued as individuals makes their jobs mean more than just a paycheck. Encouraging them to continue their great work? Now, that’s the real bonus.