For many years, we’ve hoped that one day we would have the chance to work with the ADL and help them spread their mission of putting an end to bigotry and hatred around the world. Recently, our agency was asked to create a video celebrating the ADL’s 100th anniversary, so naturally, we jumped at the opportunity.

As we contemplated what kind of film we’d create, we sadly recalled all of the lives that have been cut short by hate crimes: Dr. Martin Luther King, Jr., Anne Frank, Matthew Shepard, and Yitzhak Rabin to name a few. How much could each one of them have accomplished in a different kind of world?

We could only imagine. That’s when the idea hit us: what if we imagined a world without hate? In that world, we would be celebrating all of the accomplishments we can now only dream of.

The result is a video we’re deeply proud of—one that took a simple, emotional idea, touched peoples’ hearts, and made an impact. We hope you’ll share it with the people who have touched your own life.



And it all started with a simple idea: imagine what the world would be like if there was no hate. What if instead, people were only kind to one another?

We shouldn’t have to wonder. One by one, we can all help to make this movement happen. In your work, in your life, in your relationships…everywhere, if there’s one thing we want you to take away from this blog, it’s that nothing we do is insignificant. Even one random act of kindness can be transformational.

There is untapped potential in each action we take, large or small. Even the tiniest good deed can have a multiplier effect powerful enough to do big things. You just have to give it the opportunity to flourish.

So, let’s all take the next little step together. And then keep on going until we change the world.