For brands, "What does great work look like?". This was the theme of a 10 minute talk I gave over at BAFTA recently.

"Great work" doesn't look like advertising anymore, that was the thrust of it. And to hopefully make the point, I drew on a few nostalgic and very current examples: Saatchi & Saatchi's 'First over the Wall', the Red Bull Space Jump, Nike, Netflix, and Vice.

Here's the talk:

SP.