Genres

Consumer Psychology


Consumer Psychology Books

Hooked: How to Build Habit-Forming Products
Buyology: Truth and Lies About Why We Buy
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Influence: The Psychology of Persuasion
Decoded: The Science Behind Why We Buy
Why We Buy: The Science of Shopping
Blink: The Power of Thinking Without Thinking
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Thinking, Fast and Slow
Contagious: Why Things Catch On
Made to Stick: Why Some Ideas Survive and Others Die
Decoding the New Consumer Mind: How and Why We Shop and Buy
Nudge: Improving Decisions About Health, Wealth, and Happiness
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win
How We Decide
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Quotes Tagged “Consumer Psychology”

Tim Harford
“ By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn’t have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes. ”
― Tim Harford, The Undercover Economist
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John A. Palumbo
“ Connection is quieter than you think. ”
― John A. Palumbo
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