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Consumer Psychology


Consumer Psychology Books

Hooked: How to Build Habit-Forming Products
Buyology: Truth and Lies About Why We Buy
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Influence: The Psychology of Persuasion
Decoded: The Science Behind Why We Buy
Why We Buy: The Science of Shopping
Blink: The Power of Thinking Without Thinking
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Thinking, Fast and Slow
Contagious: Why Things Catch On
Made to Stick: Why Some Ideas Survive and Others Die
Decoding the New Consumer Mind: How and Why We Shop and Buy
Nudge: Improving Decisions About Health, Wealth, and Happiness
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win
How We Decide
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Quotes Tagged “Consumer Psychology”

John A. Palumbo
“ Connection is quieter than you think. ”
― John A. Palumbo
1 likes

Warren Kornblum
“ People might try a product for its features, but they stick with it because of feelings. ”
― Warren Kornblum, Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won
95 likes

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