53 books
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29 voters
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Consumer Psychology Books
Showing 1-50 of 125
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 8 times as consumer-psychology)
avg rating 4.12 — 52,625 ratings — published 2013
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 8 times as consumer-psychology)
avg rating 3.76 — 14,500 ratings — published 2008
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 6 times as consumer-psychology)
avg rating 4.11 — 133,650 ratings — published 2008
Influence: The Psychology of Persuasion (Paperback)
by (shelved 5 times as consumer-psychology)
avg rating 4.21 — 186,113 ratings — published 1984
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 5 times as consumer-psychology)
avg rating 4.17 — 1,315 ratings — published 2013
Why We Buy: The Science of Shopping (Paperback)
by (shelved 5 times as consumer-psychology)
avg rating 3.88 — 13,572 ratings — published 1999
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 5 times as consumer-psychology)
avg rating 3.96 — 632,717 ratings — published 2005
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 4 times as consumer-psychology)
avg rating 3.96 — 1,457 ratings — published 2011
Thinking, Fast and Slow (Hardcover)
by (shelved 3 times as consumer-psychology)
avg rating 4.16 — 621,427 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 3 times as consumer-psychology)
avg rating 3.98 — 34,401 ratings — published 2013
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as consumer-psychology)
avg rating 3.98 — 102,156 ratings — published 2006
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 3 times as consumer-psychology)
avg rating 3.76 — 328 ratings — published 2014
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 3.84 — 97,313 ratings — published 2008
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 4.07 — 16,307 ratings — published 2020
How We Decide (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 3.85 — 41,998 ratings — published 2009
Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 4.16 — 24,476 ratings — published 2016
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 4.20 — 9,964 ratings — published 2019
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
by (shelved 2 times as consumer-psychology)
avg rating 3.94 — 346 ratings — published 2012
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 3.72 — 358 ratings — published 2010
Handbook of Consumer Psychology (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 4.23 — 13 ratings — published 2007
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 4.01 — 870,019 ratings — published 2000
Married To Malice (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 3.73 — 84 ratings — published
A Joosr Guide to… Nudge by Richard Thaler and Cass Sunstein: Improving Decisions About Health, Wealth and Happiness (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 3.89 — 9 ratings — published
R�sum� - Buyology de Martin Lindstrom: Comment Notre Cerveau R�agit Vraiment Aux Stimuli Des Strat�gies Publicitaires. (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.50 — 2 ratings — published
Summary of Richard Shotton's The Choice Factory (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 0.0 — 0 ratings — published
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.22 — 4,433 ratings — published
Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 3.96 — 994 ratings — published
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.18 — 23,902 ratings — published 2016
The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.13 — 79,116 ratings — published 2013
Psychology Facts of Business: Insights into the Psychological Dynamics of Commerce (Jaxon Everly)
by (shelved 1 time as consumer-psychology)
avg rating 0.0 — 0 ratings — published
Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 3.97 — 356,387 ratings — published 2012
The Lean Startup (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.11 — 376,851 ratings — published 2011
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.00 — 233 ratings — published 2011
Evil by Design: Interaction Design to Lead Us into Temptation (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.02 — 449 ratings — published 2013
One Click: Jeff Bezos and the Rise of Amazon.com (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 3.74 — 8,039 ratings — published 2011
Jumpstart Your Creativity: 10 Jolts To Get Creative And Stay Creative (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 3.47 — 131 ratings — published 2013
Crowdfunded: The Proven Path To Bring Your Product Idea To Life (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.61 — 36 ratings — published
Steve Jobs (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.16 — 1,398,208 ratings — published 2011
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.54 — 19,551 ratings — published 2021
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.19 — 116,644 ratings — published 2014
Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.33 — 3,414 ratings — published 2024
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.22 — 17,896 ratings — published 2019
Startup Lessons Learned: Season One 2008 - 2009 (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.16 — 1,118 ratings — published
Same as Ever: A Guide to What Never Changes (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.14 — 27,193 ratings — published 2023
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.31 — 11,210 ratings — published 2016
No Rules Rules: Netflix and the Culture of Reinvention (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.26 — 34,954 ratings — published 2020
How to Win Friends & Influence People (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.21 — 1,202,120 ratings — published 1936
Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.12 — 15,876 ratings — published 1992
The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)
by (shelved 1 time as consumer-psychology)
avg rating 4.31 — 13 ratings — published 2015
Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.12 — 316,416 ratings — published 2001
265 books
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467 voters
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“Connection is quieter than you think.”
―
―
“By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn’t have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes.”
― The Undercover Economist
― The Undercover Economist