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186 books
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220 voters
Consumer Psychology Books
Showing 1-50 of 124
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 8 times as consumer-psychology)
avg rating 4.12 — 50,200 ratings — published 2013
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 8 times as consumer-psychology)
avg rating 3.76 — 14,322 ratings — published 2008
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 6 times as consumer-psychology)
avg rating 4.12 — 131,339 ratings — published 2008
Influence: The Psychology of Persuasion (Paperback)
by (shelved 5 times as consumer-psychology)
avg rating 4.21 — 177,611 ratings — published 1984
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 5 times as consumer-psychology)
avg rating 4.17 — 1,266 ratings — published 2013
Why We Buy: The Science of Shopping (Paperback)
by (shelved 5 times as consumer-psychology)
avg rating 3.88 — 13,490 ratings — published 1999
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 5 times as consumer-psychology)
avg rating 3.96 — 623,165 ratings — published 2005
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 4 times as consumer-psychology)
avg rating 3.96 — 1,441 ratings — published 2011
Thinking, Fast and Slow (Hardcover)
by (shelved 3 times as consumer-psychology)
avg rating 4.17 — 591,068 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 3 times as consumer-psychology)
avg rating 3.98 — 33,251 ratings — published 2013
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as consumer-psychology)
avg rating 3.98 — 99,624 ratings — published 2006
Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 3 times as consumer-psychology)
avg rating 3.76 — 322 ratings — published 2014
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 3.84 — 94,903 ratings — published 2008
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 4.07 — 15,796 ratings — published 2020
How We Decide (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 3.85 — 41,562 ratings — published 2009
Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 4.16 — 23,700 ratings — published 2016
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 4.21 — 8,945 ratings — published 2019
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
by (shelved 2 times as consumer-psychology)
avg rating 3.94 — 341 ratings — published 2012
The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 3.71 — 355 ratings — published 2010
Handbook of Consumer Psychology (Hardcover)
by (shelved 2 times as consumer-psychology)
avg rating 4.33 — 12 ratings — published 2007
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 2 times as consumer-psychology)
avg rating 4.01 — 856,680 ratings — published 2000
A Joosr Guide to… Nudge by Richard Thaler and Cass Sunstein: Improving Decisions About Health, Wealth and Happiness (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 3.89 — 9 ratings — published
R�sum� - Buyology de Martin Lindstrom: Comment Notre Cerveau R�agit Vraiment Aux Stimuli Des Strat�gies Publicitaires. (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.50 — 2 ratings — published
Summary of Richard Shotton's The Choice Factory (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 0.0 — 0 ratings — published
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.24 — 4,001 ratings — published
Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 3.97 — 965 ratings — published
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.18 — 23,490 ratings — published 2016
The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.14 — 77,576 ratings — published 2013
Psychology Facts of Business: Insights into the Psychological Dynamics of Commerce (Jaxon Everly)
by (shelved 1 time as consumer-psychology)
avg rating 0.0 — 0 ratings — published
Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 3.96 — 338,360 ratings — published 2012
The Lean Startup (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.11 — 365,404 ratings — published 2011
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 3.99 — 234 ratings — published 2011
Evil by Design: Interaction Design to Lead Us into Temptation (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.02 — 448 ratings — published 2013
One Click: Jeff Bezos and the Rise of Amazon.com (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 3.74 — 8,019 ratings — published 2011
Jumpstart Your Creativity: 10 Jolts To Get Creative And Stay Creative (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 3.47 — 131 ratings — published 2013
Crowdfunded: The Proven Path To Bring Your Product Idea To Life (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.60 — 35 ratings — published
Steve Jobs (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.16 — 1,362,346 ratings — published 2011
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.56 — 17,493 ratings — published 2021
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.20 — 110,058 ratings — published 2014
Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.38 — 2,744 ratings — published 2024
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.22 — 17,141 ratings — published 2019
Startup Lessons Learned: Season One 2008 - 2009 (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.15 — 1,101 ratings — published
Same as Ever: A Guide to What Never Changes (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.16 — 23,734 ratings — published 2023
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 1 time as consumer-psychology)
avg rating 4.32 — 10,744 ratings — published 2016
No Rules Rules: Netflix and the Culture of Reinvention (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.27 — 33,108 ratings — published 2020
How to Win Friends & Influence People (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.22 — 1,153,335 ratings — published 1936
Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood (Paperback)
by (shelved 1 time as consumer-psychology)
avg rating 4.12 — 15,362 ratings — published 1992
The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)
by (shelved 1 time as consumer-psychology)
avg rating 4.18 — 11 ratings — published 2015
Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.12 — 295,162 ratings — published 2001
Zero to One: Notes on Startups, or How to Build the Future (Hardcover)
by (shelved 1 time as consumer-psychology)
avg rating 4.15 — 400,829 ratings — published 2014
“By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn’t have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes.”
― The Undercover Economist
― The Undercover Economist
“Connection is quieter than you think.”
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