Memetics

Memetics is the study of memes.

Virus of the Mind: The New Science of the Meme
The Meme Machine
The Selfish Gene
The Selfish Meme: A Critical Reassessment
Breaking the Spell: Religion as a Natural Phenomenon
Thought Contagion
Memes in Digital Culture (The MIT Press Essential Knowledge series)
The Electric Meme: A New Theory of How We Think
Made to Stick: Why Some Ideas Survive and Others Die
From Bacteria to Bach and Back: The Evolution of Minds
Media Virus!: Hidden Agendas in Popular Culture
The Art of Memetics (Pirate Edition)
Not by Genes Alone: How Culture Transformed Human Evolution
Collaborative Society
There Is No Antimemetics Division
Daniel C. Dennett
But if it is true that human minds are themselves to a very great degree the creations of memes, then we cannot sustain the polarity of vision we considered earlier; it cannot be "memes versus us," because earlier infestations of memes have already played a major role in determining who or what we are. The "independent" mind struggling to protect itself from alien and dangerous memes is a myth. There is a persisting tension between the biological imperative of our genes on the one hand and the c ...more
Daniel C. Dennett, Darwin's Dangerous Idea: Evolution and the Meanings of Life

Susan Blackmore
If we take memetics seriously then the 'me' that could do the choosing is itself a memetic construct: a fluid and ever-changing group of memes installed in a complicated meme machine. ...more
Susan J. Blackmore, The Meme Machine

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