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Printing
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If you dipped a spider in ink and then let it breakdance on a clean sheet of paper, you'd have a fair approximation of the state of my handwriting. I blame the internet myself. If I had to publish things in my handwriting, the only thing I could make money at would be selling ransom notes.
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In French printer's jargon, cliche (which mimicked the sound of a mold striking molten metal) was a synonym for stereotype, which in turn evolved from the Greek for "solid impression." A stereotype was a printing plate that duplicated typography and that was used by the printer in lieu of the original.
So a cliche is a word or phrase used over and over again in lieu of the original.
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― Sin and Syntax: How to Craft Wickedly Effective Prose
― Sin and Syntax: How to Craft Wickedly Effective Prose
This is a book group for AIGA member designers, faculty and fans of design
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A community of authors sharing stories and insights for launching their book using Publishizer, …more
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