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        Predictably Irrational: The Hidden Forces That Shape Our Decisions
       
        by
         
        
          
                 4.12 avg rating — 130,338 ratings
          
         
                  
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        Drive: The Surprising Truth About What Motivates Us
       
        by
         
        
          
                 3.95 avg rating — 124,623 ratings
          
         
                  
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        Outliers: The Story of Success
       
        by
         
        
          
                 4.19 avg rating — 855,935 ratings
          
         
                  
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      | 4 | 
    
      
        
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        The Art of Choosing
       
        by
         
        
          
                 3.83 avg rating — 6,750 ratings
          
         
                  
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      | 5 | 
    
      
        
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        The Element: How Finding Your Passion Changes Everything
       
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                 3.86 avg rating — 18,846 ratings
          
         
                  
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      | 6 | 
    
      
        
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        Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
       
        by
         
        
          
                 4.01 avg rating — 891,655 ratings
          
         
                  
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      | 7 | 
    
      
        
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        Curious: The Desire to Know and Why Your Future Depends On It
       
        by
         
        
          
                 4.03 avg rating — 3,025 ratings
          
         
                  
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      | 8 | 
    
      
        
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        The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Everything Else
       
        by
         
        
          
                 4.03 avg rating — 26,754 ratings
          
         
                  
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      | 8 | 
    
      
        
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        Guns, Germs, and Steel: The Fates of Human Societies
       
        by
         
        
          
                 4.04 avg rating — 451,389 ratings
          
         
                  
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      | 8 | 
    
      
        
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        Innovation Workout, The: The 10 Tried-And-Tested Steps That Will Build Your Creativity And Innovation Skills
       
        by
         
        
          
                 4.17 avg rating — 30 ratings
          
         
                  
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      | 8 | 
    
      
        
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        To the Survivors: One Man's Journey as a Rape Crisis Counselor with True Stories of Sexual Violence
       
        by
         
        
          
                 4.03 avg rating — 188 ratings
          
         
                  
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      | 8 | 
    
      
        
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        On the Origin of Stories: Evolution, Cognition, and Fiction
       
        by
         
        
          
                 3.84 avg rating — 437 ratings
          
         
                  
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      | 8 | 
    
      
        
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        How to Thrive in the 21st Century - By Avoiding Porn and Other Distractions
       
        by
         
        
          
                 4.15 avg rating — 78 ratings
          
         
                  
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      | 8 | 
    
      
        
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        NeuroTribes: The Legacy of Autism and the Future of Neurodiversity
       
        by
         
        
          
                 4.28 avg rating — 17,602 ratings
          
         
                  
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      | 8 | 
    
      
        
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        What Is My Legacy?: Realizing a New Dream of Connection, Love and Fulfillment
       
        by
         
        
          
                 4.96 avg rating — 27 ratings
          
         
                  
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      | 8 | 
    
      
        
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        The Chameleon: Life-Changing Wisdom for Anyone Who has a Personality or Knows Someone Who Does
       
        by
         
        
          
                 4.25 avg rating — 92 ratings
          
         
                  
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      | 17 | 
    
      
        
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        Why We Do What We Do: Understanding Self-Motivation
       
        by
         
        
          
                 3.96 avg rating — 1,678 ratings
          
         
                  
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      | 17 | 
    
      
        
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        The Winner Effect: How Power Affects Your Brain
       
        by
         
        
          
                 3.77 avg rating — 837 ratings
          
         
                  
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      | 17 | 
    
      
        
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        The War of Art
       
        by
         
        
          
                 3.97 avg rating — 116,351 ratings
          
         
                  
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      | 17 | 
    
      
        
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        Creativity: Flow and the Psychology of Discovery and Invention
       
        by
         
        
          
                 4.07 avg rating — 5,912 ratings
          
         
                  
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      | 17 | 
    
      
        
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        Taking Flight!: Master the DISC Styles to Transform Your Career, Your Relationships... Your Life
       
        by
         
        
          
                really liked it 4.00 avg rating — 541 ratings
          
         
                  
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      | 22 | 
    
      
        
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        Let the Elephants Run: Unlock Your Creativity and Change Everything
       
        by
         
        
          
                 3.68 avg rating — 559 ratings
          
         
                  
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      | 22 | 
    
      
        
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        Motivation and Personality
       
        by
         
        
          
                 4.18 avg rating — 1,691 ratings
          
         
                  
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      | 24 | 
    
      
        
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        On Knowing: Essays for the Left Hand
       
        by
         
        
          
                 3.85 avg rating — 78 ratings
          
         
                  
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      | 25 | 
    
      
        
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        How We Decide
       
        by
         
        
          
                 3.85 avg rating — 41,475 ratings
          
         
                  
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      | 25 | 
    
      
        
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        Wikinomics: How Mass Collaboration Changes Everything
       
        by
         
        
          
                 3.73 avg rating — 10,989 ratings
          
         
                  
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      | 25 | 
    
      
        
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        From Like to Love for Young People With Asperger's Syndrome (Autism Spectrum Disorder): Learning How to Express and Enjoy Affection With Family and Friends
       
        by
         
        
          
                 4.38 avg rating — 13 ratings
          
         
                  
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      | 28 | 
    
      
        
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        Thinking, Fast and Slow
       
        by
         
        
          
                 4.17 avg rating — 576,755 ratings
          
         
                  
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      | 28 | 
    
      
        
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        The Perfect Wrong Note: Learning to Trust Your Musical Self
       
        by
         
        
          
                 4.27 avg rating — 334 ratings
          
         
                  
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      | 30 | 
    
      
        
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        Influence: The Psychology of Persuasion
       
        by
         
        
          
                 4.22 avg rating — 174,145 ratings
          
         
                  
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      | 30 | 
    
      
        
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        Guitar Zero: The New Musician and the Science of Learning
       
        by
         
        
          
                 3.64 avg rating — 2,190 ratings
          
         
                  
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      | 32 | 
    
      
        
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        Teaching Learning: Helping Your Kids Gain the Learning Skills They Won't Get Taught in School
       
        by
         
        
          
                 4.80 avg rating — 5 ratings
          
         
                  
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      | 33 | 
    
      
        
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        Flow: The Psychology of Optimal Experience
       
        by
         
        
          
                 4.11 avg rating — 87,462 ratings
          
         
                  
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      | 33 | 
    
      
        
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        The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind
       
        by
         
        
          
                 3.83 avg rating — 1,690 ratings
          
         
                  
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      | 35 | 
    
      
        
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        Finding Flow: The Psychology of Engagement with Everyday Life
       
        by
         
        
          
                 3.90 avg rating — 7,033 ratings
          
         
                  
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      | 36 | 
    
      
        
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        Made to Stick: Why Some Ideas Survive and Others Die
       
        by
         
        
          
                 3.98 avg rating — 98,555 ratings
          
         
                  
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      | 36 | 
    
      
        
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        The Naked Cartoonist: A New Way to Enhance Your Creativity
       
        by
         
        
          
                 3.76 avg rating — 101 ratings
          
         
                  
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      | 38 | 
    
      
        
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        Switch: How to Change Things When Change Is Hard
       
        by
         
        
          
                 4.03 avg rating — 54,659 ratings
          
         
                  
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      | 38 | 
    
      
        
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        The Gift: Creativity and the Artist in the Modern World
       
        by
         
        
          
                 3.90 avg rating — 3,173 ratings
          
         
                  
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      | 40 | 
    
      
        
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        Mind in Society: The Development of Higher Psychological Processes
       
        by
         
        
          
                 4.17 avg rating — 1,123 ratings
          
         
                  
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      | 40 | 
    
      
        
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        It's Never Too Late to Begin Again: Discovering Creativity and Meaning at Midlife and Beyond
       
        by
         
        
          
                 4.12 avg rating — 1,043 ratings
          
         
                  
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      | 42 | 
    
      
        
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        Acts of Meaning
       
        by
         
        
          
                 4.07 avg rating — 334 ratings
          
         
                  
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      | 42 | 
    
      
        
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        Appalachian Dance: Creativity and Continuity in Six Communities
       
        by
         
        
          
                 0.00 avg rating — 0 ratings
          
         
                  
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      | 44 | 
    
      
        
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        Craftsman of the Cumberlands: Tradition and Creativity
       
        by
         
        
          
                 4.18 avg rating — 17 ratings
          
         
                  
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      | 45 | 
    
      
        
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        Talent is Overrated: What Really Separates World-Class Performers from Everybody Else
       
        by
         
        
          
                 3.93 avg rating — 20,775 ratings
          
         
                  
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      | 45 | 
    
      
        
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        In the Land of Invented Languages: Adventures in Linguistic Creativity, Madness, and Genius
       
        by
         
        
          
                 4.10 avg rating — 2,968 ratings
          
         
                  
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      | 47 | 
    
      
        
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        The Healing Magic of Forest Bathing: Finding Calm, Creativity, and Connection in the Natural World
       
        by
         
        
          
                 3.81 avg rating — 265 ratings
          
         
                  
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      | 48 | 
    
      
        
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        The Drunkard's Walk: How Randomness Rules Our Lives
       
        by
         
        
          
                 3.95 avg rating — 24,268 ratings
          
         
                  
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      | 48 | 
    
      
        
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        The Runaway Species: How Human Creativity Remakes the World
       
        by
         
        
          
                 3.81 avg rating — 2,334 ratings
          
         
                  
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      | 50 | 
    
      
        
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        Contagious: Why Things Catch On
       
        by
         
        
          
                 3.98 avg rating — 32,817 ratings
          
         
                  
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      | 50 | 
    
      
        
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        The Left Brain Speaks, the Right Brain Laughs: A Look at the Neuroscience of Innovation  Creativity in Art, Science  Life
       
        by
         
        
          
                 3.54 avg rating — 153 ratings
          
         
                  
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      | 52 | 
    
      
        
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        The Self Illusion: How the Social Brain Creates Identity
       
        by
         
        
          
                 3.84 avg rating — 2,295 ratings
          
         
                  
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      | 52 | 
    
      
        
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        The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday
       
        by
         
        
          
                 3.78 avg rating — 2,417 ratings
          
         
                  
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      | 54 | 
    
      
        
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        The Rational Animal: How Evolution Made Us Smarter Than We Think
       
        by
         
        
          
                 3.89 avg rating — 408 ratings
          
         
                  
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      | 55 | 
    
      
        
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        Teaching Minds: How Cognitive Science Can Save Our Schools
       
        by
         
        
          
                 3.88 avg rating — 130 ratings
          
         
                  
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      | 56 | 
    
      
        
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        Imagine: How Creativity Works
       
        by
         
        
          
                 3.98 avg rating — 53,214 ratings
          
         
                  
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      | 57 | 
    
      
        
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        Louder Than Words: The New Science of How the Mind Makes Meaning
       
        by
         
        
          
                 3.79 avg rating — 604 ratings
          
         
                  
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      | 58 | 
    
      
        
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        Why Don't Students Like School?: A Cognitive Scientist Answers Questions About How the Mind Works and What It Means for the Classroom
       
        by
         
        
          
                 4.04 avg rating — 5,759 ratings
          
         
                  
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      | 59 | 
    
      
        
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        The Ravenous Brain: How the New Science of Consciousness Explains Our Insatiable Search for Meaning
       
        by
         
        
          
                 3.90 avg rating — 427 ratings
          
         
                  
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      | 60 | 
    
      
        
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        Nudge: Improving Decisions About Health, Wealth, and Happiness
       
        by
         
        
          
                 3.84 avg rating — 93,848 ratings
          
         
                  
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      | 61 | 
    
      
        
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        Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
       
        by
         
        
          
                 4.08 avg rating — 1,373 ratings
          
         
                  
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      | 62 | 
    
      
        
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        Don't Make Me Think: A Common Sense Approach to Web Usability
       
        by
         
        
          
                 4.24 avg rating — 30,527 ratings
          
         
                  
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      | 63 | 
    
      
        
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        Emotional Design: Why We Love (or Hate) Everyday Things
       
        by
         
        
          
                 3.95 avg rating — 5,446 ratings
          
         
                  
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      | 64 | 
    
      
        
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        The Design of Everyday Things
       
        by
         
        
          
                 4.15 avg rating — 47,062 ratings
          
         
                  
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      | 65 | 
    
      
        
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        Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete
       
        by
         
        
          
                 3.39 avg rating — 115 ratings
          
         
                  
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      | 66 | 
    
      
        
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        The Storytelling Animal: How Stories Make Us Human
       
        by
         
        
          
                 3.70 avg rating — 7,029 ratings
          
         
                  
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      | 67 | 
    
      
        
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        For the Win: How Game Thinking Can Revolutionize Your Business
       
        by
         
        
          
                 3.75 avg rating — 1,067 ratings
          
         
                  
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      | 68 | 
    
      
        
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        The Art Instinct: Beauty, Pleasure, & Human Evolution
       
        by
         
        
          
                 3.82 avg rating — 1,928 ratings
          
         
                  
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      | 69 | 
    
      
        
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        The Age of Empathy: Nature's Lessons for a Kinder Society
       
        by
         
        
          
                really liked it 4.00 avg rating — 2,615 ratings
          
         
                  
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      | 70 | 
    
      
        
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        Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul
       
        by
         
        
          
                 3.89 avg rating — 4,248 ratings
          
         
                  
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      | 71 | 
    
      
        
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        Homo Creator
       
        by
         
        
          
                 3.69 avg rating — 1,652 ratings
          
         
                  
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      | 72 | 
    
      
        
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        Storynomics: Story-Driven Marketing in the Post-Advertising World
       
        by
         
        
          
                 3.79 avg rating — 557 ratings
          
         
                  
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      | 73 | 
    
      
        
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        Dialogue: The Art of Verbal Action for Page, Stage, and Screen
       
        by
         
        
          
                 4.32 avg rating — 1,722 ratings
          
         
                  
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      | 74 | 
    
      
        
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        How Language Began: The Story of Humanity's Greatest Invention
       
        by
         
        
          
                 3.44 avg rating — 1,001 ratings
          
         
                  
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      | 75 | 
    
      
        
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        The Creative Spark: How Imagination Made Humans Exceptional
       
        by
         
        
          
                 3.91 avg rating — 541 ratings
          
         
                  
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      | 76 | 
    
      
        
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        The Memory Illusion: Remembering, Forgetting, and the Science of False Memory
       
        by
         
        
          
                 3.93 avg rating — 2,252 ratings
          
         
                  
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      | 77 | 
    
      
        
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        100 Things Every Designer Needs to Know About People
       
        by
         
        
          
                 4.10 avg rating — 6,222 ratings
          
         
                  
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      | 78 | 
    
      
        
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        The Two Cultures
       
        by
         
        
          
                 3.66 avg rating — 1,498 ratings
          
         
                  
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      | 79 | 
    
      
        
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        Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
       
        by
         
        
          
                 4.20 avg rating — 32,059 ratings
          
         
                  
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