Advertising (my picks) (46 books)

Books I would recommend about Advertising, the web, Social Media, the move from analog to digital and that it's doing to our society and even to democracy.

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1	Book Title Generator: A Proven System in Naming Your Book by Scott Lorenz (Goodreads Author) 4.06 avg rating — 261 ratings score: 500, and 5 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
2	Hack the Buyer Brain by Kenda MacDonald 4.15 avg rating — 34 ratings score: 400, and 4 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
3	Bill Bernbach Said by Bill Bernbach 4.23 avg rating — 13 ratings score: 200, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	BulletProof Social: The Definitive Social Media Marketing Survival Guide by Anthony Colón really liked it 4.00 avg rating — 2 ratings score: 199, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
4	A Guide To Inbound Marketing For Small Business by Izabela Cottle (Goodreads Author) 4.57 avg rating — 7 ratings score: 199, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
6	Lovemarks: the future beyond brands by Kevin Roberts 3.86 avg rating — 1,488 ratings score: 198, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising by Evelyn Bernbach 4.42 avg rating — 81 ratings score: 196, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
7	Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists by Matt Chiera 3.88 avg rating — 16 ratings score: 196, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9	So You Want to Vlog?: How to start from scratch, find your voice & share your stories by Andrea Valeria (Goodreads Author) 4.01 avg rating — 82 ratings score: 195, and 2 people voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Digital Marketing: Acting As a Change Catalyst for Today’s Common Man! by Ajanta Behera really liked it 4.00 avg rating — 4 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	The First 100 Days of Your Book: Book Marketing for Self-Published Authors by Joel Stafford 4.44 avg rating — 50 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Instagram Evolution by Michael Kouiroukidis (Goodreads Author) 4.50 avg rating — 8 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
10	Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee 3.79 avg rating — 562 ratings score: 100, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
14	Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday (Goodreads Author) 4.14 avg rating — 3,500 ratings score: 99, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising by Doris Willens 3.81 avg rating — 31 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
15	Shopping for Identity: The Marketing of Ethnicity by Marilyn Halter 3.20 avg rating — 41 ratings score: 98, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins 4.06 avg rating — 200 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
17	Adcreep: The Case Against Modern Marketing by Mark Bartholomew 3.30 avg rating — 27 ratings score: 97, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
19	The Book of Gossage by Bruce H. Bendinger 4.41 avg rating — 103 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
19	The People's Platform: Taking Back Power and Culture in the Digital Age by Astra Taylor 4.04 avg rating — 608 ratings score: 96, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	What Happened To Advertising? What Would Gossage Do? by Massimo Moruzzi (Goodreads Author) 3.74 avg rating — 31 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
21	Ghosting the News: Local Journalism and the Crisis of American Democracy by Margaret Sullivan 3.93 avg rating — 767 ratings score: 95, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
23	Mad Men & Bad Men: What Happened When British Politics Met Advertising by Sam Delaney 3.93 avg rating — 131 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
23	Democracy without Journalism?: Confronting the Misinformation Society by Victor Pickard 4.12 avg rating — 60 ratings score: 94, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
25	Confessions of an Advertising Man by David Ogilvy 4.01 avg rating — 6,002 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
25	Watchdog: How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy by Richard Cordray 3.85 avg rating — 55 ratings score: 93, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
27	Ogilvy on Advertising by David Ogilvy 4.15 avg rating — 11,671 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
27	Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy by Jonathan Taplin (Goodreads Author) 3.59 avg rating — 1,520 ratings score: 92, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
29	From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina 3.41 avg rating — 867 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
29	The Fox in the Henhouse: How Privatization Threatens Democracy by Si Kahn 3.44 avg rating — 34 ratings score: 91, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
31	Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois by George Lois 3.81 avg rating — 4,277 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
31	Spying on Democracy: Government Surveillance, Corporate Power, and Public Resistance by Heidi Boghosian (Goodreads Author) 3.65 avg rating — 88 ratings score: 90, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
33	George Lois: On His Creation of the Big Idea by George Lois really liked it 4.00 avg rating — 41 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
33	Democratic by Design: How Carsharing, Co-ops, and Community Land Trusts Are Reinventing America by Gabriel Metcalf 3.67 avg rating — 70 ratings score: 89, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
35	The Ubiquitous Persuaders by George Parker 3.85 avg rating — 27 ratings score: 88, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
35	The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff 4.06 avg rating — 13,350 ratings score: 88, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
37	The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising by Andrew Cracknell 3.55 avg rating — 302 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
37	The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter 3.82 avg rating — 480 ratings score: 87, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
39	The Filter Bubble: What the Internet is Hiding From You by Eli Pariser 3.79 avg rating — 5,484 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
39	Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance by Scott Klososky 3.67 avg rating — 21 ratings score: 86, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
41	Rewire: Digital Cosmopolitans in the Age of Connection by Ethan Zuckerman 3.90 avg rating — 404 ratings score: 85, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
42	101 contrarian Ideas About Advertising by Bob Hoffman 3.90 avg rating — 251 ratings score: 84, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
43	Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman 3.95 avg rating — 233 ratings score: 83, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
44	Quantum Advertising: A brief reflection on the nature of advertising by Bob Hoffman 4.25 avg rating — 28 ratings score: 82, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
45	Intention Economy by Doc Searls 3.71 avg rating — 177 ratings score: 81, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
46	The Cluetrain Manifesto: The End of Business as Usual by Rick Levine 3.82 avg rating — 3,922 ratings score: 80, and 1 person voted	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars