Goodreads asked Laura Bull:

Where did you get the idea for your most recent book?

Laura Bull "Dedicated to those broken down on the side of the road on the way to the next gig; it gets better."

When I set out to write this book, it was for the artists I knew, both friends and clients, who needed a positive push in the right direction. I wanted to give them the marketing knowledge to take ownership over their own career and learn the intricacies of their brand. But over time it morphed into something more far-reaching. Any creative or entrepreneur, politician or public figure, author or student can learn how to turn themselves into a business brand using my Brand Matrix.⁠⠀
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So while the literal meaning behind the books dedication is for my musicians friends who have lost an engine hundreds of miles from help and never gave up (you know who you are), the metaphorical meaning applies to anyone struggling to get past a hurdle and feeling defeated, all while still eyeing the next goal. We've all been there and I hope my book helps it get better.⁠⠀
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With ♥️ from me to you.⁠⠀

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