Rick Tabor asked Lisa Kusel:

What was the secret to marketing your first book?

Lisa Kusel Rick, My first book came out in 2003. Hyperion (Disney) published it. I was not involved in the marketing in any sense of the word--they assigned the book to their in-house PR people. They'd "planned" a pretty big rollout, but it turned out that Candace Bushnell's second book got rescheduled to be released the same day as OTHER FISH IN THE SEA, and my book was more or less dropped from the PR roster. Alas.

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