“It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.”
―
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
by
Rory Sutherland8,551 ratings, average rating, 877 reviews
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