Barbra > Barbra's Quotes

“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered”
― David Ogilvy, Ogilvy on Advertising

“A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.”
― David Ogilvy, Ogilvy on Advertising

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”
― David Ogilvy, Ogilvy on Advertising

“It isn’t the whiskey they choose, it’s the image.”
― David Ogilvy, Ogilvy on Advertising

“Sound an alarm! Advertising, not deals, builds brands.”
― David Ogilvy, The Unpublished David Ogilvy

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
― David Ogilvy

“Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.”
― David Ogilvy, Ogilvy on Advertising

“committees can criticize, but they cannot create.”
― David Ogilvy, Ogilvy on Advertising

“In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.”
― David Ogilvy, Ogilvy on Advertising

“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”
― David Ogilvy, Ogilvy on Advertising

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
― David Ogilvy, Ogilvy on Advertising

“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.”
― David Ogilvy, Ogilvy on Advertising

“Si te rodeas de personas más pequeñas que tú, acabarás siendo un enano. Si te rodeas de personas más grandes que tú, te convertirás en un gigante.”
― David Ogilvy

“Don't bunt. Aim out of the ballpark.”
― David Ogilvy

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
― David Ogilvy, Ogilvy on Advertising

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
― David Ogilvy, Confessions of an Advertising Man

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”
― David Ogilvy

“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?”
― David Ogilvy, Confessions of an Advertising Man

“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”
― David Ogilvy

“What you say in advertising is more important than how you say it.”
― David Ogilvy, Confessions of an Advertising Man

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

“Where people aren’t having any fun, they seldom produce good work.”
― David Ogilvy, Confessions of an Advertising Man

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
― David Ogilvy, Confessions of an Advertising Man

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”
― David Ogilvy

“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
― David Ogilvy

“The consumer isn't a moron. She is your wife.”
― David Ogilvy, Confessions of an Advertising Man

“The best ideas come as jokes. Make your thinking as funny as possible.”
― David M. Ogilvy