Brand Discovery Quotes

“The messaging has to come before the marketing and the discovery of the brand. This allows the foundation of what it will be built on, to be understood as much as possible.”
― Loren Weisman

“In painting a palette with a wide array of information, before painting the picture of your brand... it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.”
― Loren Weisman