Brand Messaging Strategy Quotes

“The most effective brand messaging strategy is not to create the messaging that makes the most sense to you.

It is creating the brand messaging that makes you, your brand and your products make the most sense to others.”
― Loren Weisman

“Your story, shared with authenticity can do more to sell you than any sales pitch, marketing piece or ad.”
― Loren Weisman

“Spread your story and messaging out, over time, and over different types of media in short segments that invite people to want to learn more.”
― Loren Weisman

“Would you want anyone to read, See or hear...

that picture, video, blog, quote, audio or rant...

tomorrow, next week, next month, next year or in five years?

Then don't post it today.”
― Loren Weisman

“Is your only goal to attract numbers for popularity or attract people for engagement?

Stop treating people like numbers.

Engage to grow your connections, not just to grow your numbers.”
― Loren Weisman

“The messaging has to come before the marketing and the discovery of the brand. This allows the foundation of what it will be built on, to be understood as much as possible.”
― Loren Weisman

“Consider leading with the engagement and the content to engage first, over just trying to funnel someone to buy from you right from the start.”
― Loren Weisman

“As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change.”
― Loren Weisman

“Are you network messaging or network marketing?

In these times, it seems people may be more enticed by an engaging message over the usual marketing pitches.”
― Loren Weisman