Brand Messaging Quotes Quotes

“A single experience can make someone a celebrity, but it does not make them an authority.”
― Loren Weisman

“We have more coaches on the sidelines than we have players on the field.”
― Loren Weisman

“Social media is not toxic. Social media sites are not toxic. It might just be that you've allowed the toxic people you follow on social media to make it toxic for you. There is no rule, no law or no condition on any of these sites that says you must continue to follow or stay connected with someone you don't want to on social media. Unfollow, disconnect and block if need be and as often as you like.”
― Loren Weisman

“By creating a personalized content blueprint that is created off of respectful etiquette, inviting brand messaging, authentic engagement, and formats to work across number media platforms, the process can become streamlined and the creative phase of content creation becomes less stressful,”
― Loren Weisman

“As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change.”
― Loren Weisman

“In painting a palette with a wide array of information, before painting the picture of your brand... it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.”
― Loren Weisman

“Treat every referral like your reputation depends on it. ”
― Loren Weisman

“Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut.”
― Loren Weisman

“In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.”
― Loren Weisman

“I really don't care about your core values.

I care about your authority, ability and authenticity.

I care about how you showcase your ability to do what you claim you can do and why you do it the way you do it.
I care more about experience over hype.

And... Im not the only one.”
― Loren Weisman

“People are getting very tired of the Yell, Tell, Sell.
Consider honoring the audiences you would like to grow with patient and authentic engagement instead of the daily and hourly attacks of ego, hype, templated content and pushy sales tactics.”
― Loren Weisman

“These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative. These were the people that inspired me to write my books and to take the approach I have to messaging and optics outside of music.”
― Loren Weisman

“Is that content for the present, past and future?

Consider strategizing your content creation to deliver a resonating endurance impact for the present, future and past.

Allow your present content to compound and continue to help what has been created in the past and what is coming in the future.

And stop creating linear content made for a moment that will only last for that moment.

This type of connection in your content may create more connections for you.”
― Loren Weisman

“Are you following their content because of what is being shared or by how many shares and followers they have? Popularity does not always equal authority or authenticity.”
― Loren Weisman

“Shortcuts on the foundation of your discovery, compliance, brand, website, uniformity, competitive, comparative as well as your core messaging are a dangerous and often, the most expensive route to go.”
― Loren Weisman

“Is marketing the only message your audience is receiving?
Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”
― Loren Weisman

“Motivation without animation can be a core factor in the early extermination of a vision or venture.”
― Loren Weisman

“Motivation without direction, information and education may make you feel good, but it will do limited good for the work that is required to build.”
― Loren Weisman

“Be careful who you pay, who you trust, who you listen to and who you read.
Are they guiding you and teaching you how to build something or are they only trying to build you up?”
― Loren Weisman

“Are you network messaging or network marketing?

In these times, it seems people may be more enticed by an engaging message over the usual marketing pitches.”
― Loren Weisman

“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”
― Loren Weisman

“Authenticity in the direction, delivery, authorship and performance of a business or brand can create a greater path of awareness, presence and profit.”
― Loren Weisman

“Creating authentic messaging with your story allows for the strategy, products, and security to come together correctly and create a melody that can be heard over the same old harmonies sung by everyone else.”
― Loren Weisman

“Stop treating people like numbers. Is your only goal to attract numbers for popularity or attract people for engagement? Engage to grow your connections, not just to grow your numbers.”
― Loren Weisman

“I do not believe in my truth and I do not believe in your truth. I believe in the truth.”
― Loren Weisman

“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
― Loren Weisman

“If you can vote many times for some content or award, where is the authenticity, honor and rewards in those results?”
― Loren Weisman

“Stop settling for, subscribing to and becoming enticed by stupid. I believe most are smarter than that. Yet many allow themselves to continually get sucked into it.”
― Loren Weisman

“Amplified authentic opinions can be driven with passion while still anchored in respect for those that have a different view.”
― Loren Weisman

“Are you dancing like a puppet for false popularity or distributing authentic content for true authority?”
― Loren Weisman