Brand Identity Quotes

“When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“The easiest way to obtain an updated version of a candidate's CV is via SocialMedia”
― Bernard Kelvin Clive

“There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.”
― Gregory V. Diehl, Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

“Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“In business your advantage over the competition is largely dependent on what you know and do that the competition does not know or practice, which ultimately sets your brand apart.”
― Victor Kwegyir, Opportunities in the New Economy and Beyond: Birthing Entrepreneurs in a Pandemic Economy to Create Successful Businesses and New Wealth

“Colour is to a brand what notes are to music.
No great musician is told he only has to use three notes to be recognized. No great painter is told to limit his colour palette. So why do we impose these limits on brands?”
― Marc Kandalaft

“Color is not defined by meaning, but shaped by relationships. Like notes in music, colors only gain meaning through their interaction.”
― Marc Kandalaft

“If your brand must reference another to be understood, that’s not identity. That’s dependency.”
― Marion Bekoe