Personalization Quotes

“I bought you something" Willows blurts out.
"You bought...What?"
Willow closes her eyes for a second. She's a little surprised she's going to give it to him after all, but there's no going back now. She has to.

"At the bookstore." She reaches into her bag again, and pushes the package across the table towards him.
Guy takes the book out of the bag slowly, Willow waits for him to look disappointed, to look confused that she would buy him such a battered, old-

"I love it when used books have notes in the margins, it's the best," Guy says as he flips through the pages. "I always imagine who read it before me." He pauses and looks at one of Prospero's speeches. "I have way too much homework to read this now, but you know what? Screw it. I want to know why it's your favorite Shakespeare. Thank you, that was really nice of you. I mean, you really didn't have to."

"But I did anyway," Willow says so quietly she's not even sure hears her.

Hey," Guy frowns for a second. "You didn't write anything in here."

"Oh, I didn't even think...I, well, I wouldn't even know what to write," Willow says shyly.

"Well, maybe you'll think of something later," he says.

Willow watches Guy read the opening. There's no mistaking it. His smile is genuine, and she can't help thinking that if she can't make David look like this, at least she can do it for someone.”
― Julia Hoban, Willow

“Modernism isn't a design ethos any more, it's an economy of scale, and a marketing tool to sell the ordinary as something special, the sexless as erotic. A technological device without a specific, personalized identity has a subtext: it asserts the value of instrumentality. Its design is a reflection of its role... The anonymity of these objects is part of what they are: interchangeable commodities whose uniqueness in so far as they possess any is created by what is done with them. Function is an identity. And that identity is something we are encouraged to incorporate into our perception of self, that anonymity is proposed as something to emulate. Whimsy and uniqueness are indulgences.”
― Nick Harkaway, The Blind Giant

“The problem of architecture as I see it is the problem of all art – the elimination of the human element from the consideration of the form.”
― Evelyn Waugh, Decline and Fall

“Somebody becomes an enemy if you personalize the unconsciousness that is the ego. Non-reaction is not weakness but strength. Another word for non-reaction is forgiveness. To forgive is to overlook, or rather to look through. You look through the ego to the sanity that is in every human being as his or her essence.”
― Eckhart Tolle, A New Earth: Awakening to Your Life's Purpose

“Systems that adapt themselves to your individuality without offering you genuine choice are systems with unlimited power to control you.”
― Todd Rose, Dark Horse: Achieving Success Through the Pursuit of Fulfillment

“Personalization without validation feels hollow. It may get clicks. But it won’t move decisions.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't