Customer Engagement Quotes

“Personalization without validation feels hollow. It may get clicks. But it won’t move decisions.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“How do your trade show staff dynamics impact booth visitors?
Selecting the right booth staff is critical to a successful show. Visitors can quickly tell if your team is working together or if each person is doing their own thing. And, if your staff isn’t engaging effectively, potential buyers won’t stick around long enough to see how great your product or service really is.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Happy customers are your biggest advocates and can become your most successful sales team.”
― Lisa Masiello, Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business