Esso

“Shifting to an outcome mindset is harder than it looks. We spend most of our time talking about outputs. So, it’s not surprising that we tend to confuse the two. Even when teams intend to choose an outcome, they often fall into the trap of selecting an output. I see teams set their outcome as “Launch an Android app” instead of “Increase mobile engagement” or “Get to feature parity on the new tech stack” instead of “Transition customer to the new tech stack.”
― Teresa Torres, Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

“Insanity is doing the same thing, over and over again, but expecting different results.”
― Narcotics Anonymous

“Violence is the last refuge of the incompetent.”
― Isaac Asimov, Foundation

“Anyone who has never made a mistake has never tried anything new.”
― Albert Einstein